The Upper Midwest Athletic Conference logo looks unusual among other athletic emblems. The stylish look is partly due to the muted yet memorable palette comprising a noble shade of red with silver.
Meaning and history
The lettering “UMAC” dominates the design. The soft, rounded shape of the glyphs creates a dynamic and friendly mood. Below, there is the text “Upper Midwest Athletic Conference,” which is only legible at larger sizes.
The design is housed in a white ellipse with silver trim. Below the lettering, there is a dark red star design. Or, to be precise, there is only half the star visible.