Heart of Dallas Bowl Logo

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Heart of Dallas Bowl Logo
From 2013 through January 2014, the post-season college football bowl game held in Fair Park in Dallas, Texas, was known as the Heart of Dallas Bowl. Throughout this period, it was presented by PlainsCapital Bank. The Heart of Dallas Bowl logo featured a metallic grey shield with a stylized blue “D” at the top. Inside the “D,” there was a heart. The blue plate below read: “Heart of Dallas Bowl.”

Meaning and history

Logo Heart of Dallas Bowl


From December 2014 through 2017, the game was known as the Zaxby’s Heart of Dallas Bowl. During this period, a different emblem was used. The shape of the shield changed. It was now white with purple nuances and red, yellow, and blue accents.