From 2013 through January 2014, the post-season college football bowl game held in Fair Park in Dallas, Texas, was known as the Heart of Dallas Bowl. Throughout this period, it was presented by PlainsCapital Bank. The Heart of Dallas Bowl logo featured a metallic grey shield with a stylized blue “D” at the top. Inside the “D,” there was a heart. The blue plate below read: “Heart of Dallas Bowl.”
Meaning and history
2013
The Heart of Dallas Bowl logo created in 2013 featured a very strict and even “sterile” composition with the wide light gray crest as the basis. The upper part of the crest featured its top border stylized as a staircase. The thin white and blue outline of the logo was balanced by a wide blue ribbon with a white thin sans-serif inscription on it, and a stylized letter “D” with a white heart set diagonally in its negative space, placed on the top of the shield and replacing the traditional crown.
2014 – 2017
From December 2014 through 2017, the game was known as the Zaxby’s Heart of Dallas Bowl. During this period, a different emblem was used. The shape of the shield changed. It was now white with purple nuances and red, yellow, and blue accents.