Insight Bowl Logo

Insight Bowl logoInsight Bowl Logo PNG

The Insight Bowl logo featured a highly stylized football in flight. You would hardly guess it was a football unless you had known it from the start. Arguably, it looked more like a rocket or a comet than a football. The front was red, while the tail was gold. Below, the word “Insight” was given in a serif type followed by the word “Bowl” in a sans serif font.

Meaning and history

Insight Bowl Logo history
The first game of Insight Bowl was held in Arizona in 1989 when the event was called Copper Bowl. Throughout the years, the bowl has changed many names, and today it is called Guaranteed Rate Bowl.
The name “Insight Bowl” was adopted after the sponsor of the game, Arizona-based publicly traded global technology company Insight Enterprises Inc. From 1997 to 2001, the official name of the game was the Bowl. Later, the “.com” was dropped, and the game became known as the Insight Bowl until 2011.


Insight Bowl Logo 2002
The original Insight Bowl badge was introduced in 2002 and featured a red football stylized as a comet or a spaceship, with an elongated tail, drawn in red and white squares, like pixels. The tail of the comet was yellow, getting orange to the center. The football was placed above a two-leveled inscription with the elegant black “Insight” in a serif font written above a heavy sans-serif “Bowl” in red. The dot above the “I” was replaced by a solid red triangular pointing down.

2003 – 2005

Insight Bowl Logo 2003
In 2003 the Insight Bowl logo was slightly refined. All elements kept their style and places, with just one small change — the red uppercase “Bowl” got smaller and was now set on the right from the tail of the elegant “G” in the “Insight”. With this small refinement, the logo started looking more balanced and professional.

2006 – 2011

Insight Bowl logo
The redesign of 2006 has added a tagline to the logo, created in 2003, keeping the main elements untouched. The “Tempe Arizona” lettering was set in the uppercase of a modern and clean sans-serif font, in black, with the words separated by a small solid black triangular pointing down, supporting the red one above the “I”.