Insight Bowl Logo

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Insight Bowl Logo
The Insight Bowl logo featured a highly stylized football in flight. You would hardly guess it was a football unless you had known it from the start. Arguably, it looked more like a rocket or a comet than a football. The front was red, while the tail was gold. Below, the word “Insight” was given in a serif type followed by the word “Bowl” in a sans serif font.

Meaning and history

Logo Insight Bowl


The name the Insight Bowl was adopted after the sponsor of the game, Arizona-based publicly traded global technology company Insight Enterprises Inc. From 1997 to 2001, the official name of the game was the Insight.com Bowl. Later, the “.com” was dropped, and the game became known as the Insight Bowl until 2011.