The most popular Whiskey logos and brands

Top 10 whiskey logos

The drinks, including whiskey, are considered to be of high quality and collectible. Judging by the price, only wealthy people can afford many of these drinks. That is why the logos for these drinks are developed very carefully.

Whiskey was invented in Scotland, but today the producers of this drink work in Europe and America.

Bells Whiskey

Bells Whiskey logo

Bells Whiskey logo compliants with its status. Bells Whiskey is a classic whiskey, because it is made in Scotland for two and a half centuries (since 1825). At the logo, two lions support the shield with the bell depicted on it. In heraldry, the bell traditionally symbolizes the spiritual beginning, as well as the willingness to “speak loudly”, “speak in front of a large audience”. Two lions support heraldic figure – it symbolizes the aristocracy.

The cost of the bottle is from 30 to 40 dollars.

Fireball Whiskey

Fireball Whiskey logo

The Fireball Whiskey logo with the red demon is known far beyond Canada. Burning, fiery – this brand is characterized by multiple epithets. The specific composition of Fireball Whiskey – red hot pepper, anise, licorice and vanilla makes the drink sharp taste. Many forks of flame at the logo symbolize “hot” taste. The head of red demon literally “burns”. And this despite the fact that the actual content in this drink is lower than in the classic whiskey – 33 percent.

Jameson Whiskey

Jameson Whiskey logo

The Jameson Whiskey logo emphasizes the direct connection with the shippings of the brand creator. The logo is a little similar to the heraldic composition. But the form of the coat of arms was chosen. The main space is divided into 4 sectors by crossed ribbons. Three of fields contain symbols of navigation. The top of the logo is a three-masted sailboat, directed to the left of the viewer. This direction symbolizes the movement into the future.

The cost of the bottle is from $ 50.



Created in 1827, Ballantine’s brand emphasizes two centuries of history, pointing out the year of the beginning of production in its logo. The coat of arms, which plays the role of a logo today, is divided into four segments. Each of segments contains symbols – a river, a sheaf of grain (most likely barley), a barrel, a house. The image is held by two unicorns (unicorn – a symbol of dignity, aristocracy, unsullied reputation), and crowned with a harpy, which is brandishing a sword.

Jack Daniel’s

Jack Daniel's logo

American whiskey Jack Daniel’s is considered the most sold in the world. Even people who have never tasted anything stronger than dry wine could easily recognize the drink.

The special font of the logo is easily recognizable even in complex design. The font stresses the originality and location of the text – hilly.


Chivas logo

Bottled in 1853 50-year-old Chivas Regal Royal Salute is dedicated to the coronation of Queen Elizabeth II. The cost of one bottle of this whiskey is 10.000 dollars.

There are spears with ribbons in logo (a symbol of the highest power, the military aristocracy), as well as numerous heraldic ribbons.


Glenfarclas logo

50-year-old whiskey Glenfarclas has celebrated the 200th anniversary of the birth of the founder of the brand by its record price – 10.878 dollars per bottle.

The image of the Scottish distillery with a turret under the tent preserved on the logo. Even during the reconstruction of the brewery in the late twentieth century, the turret has been preserved.


Glenfiddich logo

In third place – Glenfiddich whiskey, was bottled in 1937 (the oldest bottled whiskey) and was sold in 2006 for $ 20,000.

On the Glenfiddich logo there is an image of a deer head. This animal symbolizes nobility, pride and dignity.


Dalmore logo

Bottle of Dalmore whiskey was sold for $ 160.100 in 2010, at auction in Glasgow (Scotland). “Normal” whisky Dalmore is cheaper – 58.000 dollars a bottle.

Antlers on the Dalmore logo are located not accidentally. It is a symbol of luck in hunting and any other competition.


Macallan logo

The Macallan in Lalique was sold at auction in 2010. The price offered by collectors – 460.000 US dollars. In Atlantic city anyone can try this drink for 3.300 dollars.

The logo shows the estate of the founder of the brand, as well as the year of production.


In the exploration of the most popular whiskey logos and brands, we’ve uncovered a tapestry of design, tradition, and innovation that stands as a testament to the world of spirits. At the heart of this journey is the perfect whiskey logo, a symbol that embodies the essence of the brand it represents, merging aesthetics with the rich heritage of whiskey making. The craftsmanship behind whiskey logo design is evident in each curve and color, reflecting the meticulous attention to detail that the biggest bourbon distillers invest in the creation of new mixtures.

The quest for a custom whiskey logo is more than an exercise in branding; it’s an endeavor to encapsulate the spirit’s complexity, history, and allure in a visual form. Beautiful whiskey logos serve not just as identifiers on shelves but as artworks that convey stories and evoke emotions. These labels, often the first encounter a consumer has with a brand, play a crucial role in the whiskey experience, enhancing the perception of sophistication that is synonymous with the spirit.

As we delve deeper, it’s clear that the influence of whiskey brands extends beyond the bottle. In the digital age, the role of a custom logo in crafting compelling social media posts cannot be understated. These visual representations, from the amazing whiskey logos to the careful integration of elements like rum, engage audiences and foster a sense of community among enthusiasts.

This exploration reaffirms the notion that a great whiskey logo is more than a mark; it’s a bridge between tradition and innovation, a balance of beauty and function. As brands continue to evolve, the creation of new mixtures and the pursuit of distinctive branding strategies underscore the dynamic nature of the whiskey industry. The journey through the world of whiskey logos and brands, with its blend of artistry and precision, leaves us with a deeper appreciation for the role of design in crafting the identities of the world’s most beloved spirits.

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