TOGG (Turkey’s Automobile Joint Venture Group) is a Turkish automotive company aimed at designing and manufacturing electric vehicles. Owned by a consortium of five major Turkish companies, TOGG plans to play a significant role in Turkey’s shift towards EV technology. The company operates mainly in Turkey but aims for a global reach. Established in 2018, TOGG’s flagship project is an all-electric SUV slated for release in the coming years.
Meaning and history
Founded in 2018, TOGG (Turkey’s Automobile Joint Venture Group) was established by a collaboration of five Turkish companies, including Anadolu Group, BMC, Kok Group, Turkcell, and Zorlu Holding. The company was created with a vision to pioneer electric vehicle (EV) technology and mobility solutions in Turkey. One of its significant milestones was the unveiling of its first all-electric SUV and sedan prototypes, which received considerable attention for their innovative features such as range, connectivity, and Level 2+ autonomous driving. TOGG aims to be a global player in the automotive industry, starting with a strong focus on the local Turkish market.
What is Togg?
TOGG (Turkey’s Automobile Joint Venture Group) is a Turkish company specializing in the development of electric vehicles. Founded in 2018 by a consortium of major Turkish companies, TOGG aims to revolutionize Turkey’s automotive industry by producing electric SUVs and sedans.
2018 – 2021
The first Togg logo, used by the Turkish automaker for almost three years, was a modest yet progressive gray and white banner with the stylized name of the brand written in the uppercase of a modern geometric sans-serif typeface, and a delicate tagline with the full name of the company, set in the title case of a more traditional sans-serif.
2021 – now
The redesign of 2021 has brought more colors to the Togg visual identity. The new badge is composed of a graphical part in blue and white, and a simple black inscription in the title case of a lightweight sans-serif. The emblem is based on a stylized horizontally-stretched rhomboid, formed by two bright blue ticks, and set on a plain white background.