Timex Logo

Timex Logo

Timex has the type of logo that does not need to be revisited again and again. For decades, it has preserved its simple and effortless style.

Meaning and history

Timex Logo history

Timex Group USA, Inc. is a US manufacturing company known primarily for the watches. The brand’s roots can be traced as far back as to 1854 when Waterbury Clock Company opened in Brass City.

The current Timex logo showcases the name of the brand in a sans serif font looking utterly minimalist. Each of the letters has a utilitarian, simple shape without any unnecessary details at all. They seem to be parts of a building, each having a clear and practical purpose. This is symbolic – it reflects the approach the company uses while designing its products.

One more reason for choosing such a simple design can be that it stays perfectly legible even when placed on the face of the watch.

Timex Logo

Old emblem

At first glance, it looks like the emblem has not been modified at all. And yet, you may come across an older version where the lettering was white on the red background. While the shape of the letters was the same, the very color scheme made the Timex logo look completely different.

Also, you can find an older version featuring a dot after the word “Timex.”