The Wall Street Journal Logo

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The Wall Street Journal Logo
The Wall Street Journal is an American daily business-newspaper. It was founded by Charles Dow, Charles Bergstresser and Edward Jones in 1889. It has over 400,000 paid subscriptions only for its online content.The Wall Street Journal is America’s largest newspaper by paid circulation with more than 2.2 million subscribers.

Meaning and history

The Wall Street Journal Logo history


The Wall Street Journal is a legend. The newspaper is known for its award-wining news coverage, and has won 37 Pulitzer Prizes. It was also awarded by the Society for News Design World’s Best Designed Newspaper award for 1994 and 1997.
The WSJ took its modern shape and prominence in the 1940s, a time of industrial expansion for the United States and its financial institutions in New York. Today it is the most widely distributed newspaper in the USA.
The Wall Street Journal is very conservative when it comes to design. Its unique nameplate with a period at the end has never changed.

The typeface

The Wall Street Journal Logo
The font, newspaper uses for its head title, is the Wall Street Journal Fonts it was created by Alexey Kryukov and is very similar to Old Standard TT Bold Font. This serif font family comes in three unique styles and has 1383 glyphs and supports many international languages.
The Wall Street Journal logo typeface is very modest, has a harmonious look and can be combined well with other basic fonts.

The monochrome

The Wall Street Journal emblem
The Wall Street Journal logo icon uses a monochrome color palette. It is just three black letters WSJ on a white background, which sometimes can change to white letters on a black background, when it’s required by the placement.
Black is the color of power and authority. This is what The WSJ is in the media world. It is being loyal to its heritage and its audience and is know and awarded for a high-quality supply of reliable information.
It is very simple, but works great, as the Wall Street Journal logo makes the immediate association with the world’s most famous newspaper, no matter what color is used for it.