While on the subject of coffee, people all over the world remember dozens of famous brands. Pele, Nespresso, Tchibo, Jardin, Jacobs, Davidoff, Keurig, Kenco, Millstone, Tassimo, Senseo, Julius Meinl, Illy, ItalCaffe, Carraro and many others. Each of these brands is worthy of notice and inclusion in individual or regional ratings. But in our top 5 best coffee logos we focused on the popularity of the brand and the attractiveness of its graphic mark – logo.
5. Lavazza
Almost completely abandoning the symbolic images, Lavazza turned its name into a full logo. One element – the smoke above the letter “V” – turned the inscription into a cup of hot coffee. On looking at this logo and a sense of the smell of invigorating drink creates, which seems out there.
Originally created as a premium brand, today Lavazza also offers products mid-range pricing.
4. Starbucks
Starbucks coffee has gained worldwide fame mainly due to its coffee houses. Nowadays the siren at the Starbucks logo, enclosed into the “lifeline” with the name of the brand, without any doubt is included in the five world leaders of the production of this invigorating drink.
At the start, the brand was focused on the proposal of the finished beverage in the coffee chains, but today you can to buy coffee of this brand in supermarkets. Although, without a doubt, one could enjoy the taste and aroma of this drink with the greatest comfort in the coffee house.
3. Folgers
Brand coffee Folgers – one of the most successful at the American market. The brand’s share of the coffee market varies from 12% to 14%. The Folgers logo shows the sun rising over the mountains. Indeed, the brand positions itself as the best variant to meet the morning. Focusing on the mountains, the creators of the logo placed a font name at their base. Thus, you can easily read the message – even the hardest morning will be more joyful with this brand of coffee.
2. Maxwell House
One of the top three coffee brands, Maxwell house logo is designed in two colors. The creators of the brand had decided that two colors era enough and have chosen blue and white. The original font used in the logo was designed for the brand at the very beginning of its history and has changed slightly. And the symbol – the upside down cup with the last drop – moved from the free space above the font directly into it, replacing the letter “O”. This holds true, because the glass of this coffee is always finished off – and this drop is relished with great pleasure.
1. Nescafé
Nestlé coffee brand is a leader in all world coffee ratings without exception. According to Kantar Worldpanel research (annually forming the top 50 FMCG brands, the number of families in the world who prefer the brand and the number of purchases of a particular brand), about 2 million families choose this brand. And this is the highest result among the brands of coffee producers in the world and the only one in the top 10 most purchased products.
This brand coffee of all kinds is sold – in grains, and ground, and instant, and encapsulated. Any segment – and especially the segment of such popular drink as coffee – is internal divided. Some brands are more popular among fans of ground or instant coffee, someone prefer coffee beans, someone – encapsulated. However, each brand has its own unique charm, taste and attractiveness of its logo.
