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In 1960-1975, THAI used a logo featuring a stylized Thai classical dancer. The design was nicknamed the dancing man.
Meaning and history
In 1975, when the company was growing as a global operator, the Thai Airways International logo was updated. The emblem developed by Walter Landor Associates featured a purple, magenta, and gold “jumpee,” which was based on the country’s traditional imagery, including its gold temples, tropical orchids, and luxurious silk.
In 2005, the emblem was updated. The colors were slightly modified as was the typeface, which became lighter and better legible.
