Standard Chartered Logo

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Standard Chartered Logo

Standard Chartered is an English Bank, which was founded in 1853 and integrated in 1969. The bank has more than a thousand offices in 70 countries across the globe and is one of the most reputable British financial companies.

Meaning and history

Standard Chartered Logo history

The Standard Chartered logo is composed of a wordmark and an emblem on its right. The wordmark is executed in a thin yet confident sans-serif typeface with rounded letters. The “Standard” part is placed above the “Chartered” one.

The famous Standard Chartered emblem comprises two vertical spirals, one green, and another one blue. Intertwined with a three-dimensional effect, the spirals symbolize a solid and reliable partnership between the bank and its clientele.

The spirals are also a graphical representation of the first letters of the company’s name. The blue spiral forms “S”, and the free one — “C”.

Standard Chartered Logo

The Standard Chartered color palette is based on calm shades of green and blue, which are colors of life and energy. The blue symbolizes the responsibility and professionalism of the company, while green shows the bank as loyal and energetic.

It is a modest yet strong logo, which reflects the bank’s policies and trustworthy. The spiral Standard Chartered symbol is instantly recognizable and makes the bank stand out.