Rose Bowl Logo

Rose Bowl Logo
While the Rose Bowl logo has undergone several modifications since 1999, it has preserved its core symbol, the rose flower. It is the oldest bowl game in the country.

Meaning and history

Rose Bowl Logo history


The stylized rose has a roundel structure and is given in red. Below, you can see the green leaves. The name of the bowl game is arched above. In most of the logotypes, the wordmark has looked virtually the same, either with subtle differences or without any differences at all. The 2014 emblem, however, had a different structure, although the rose was preserved.
In the logos used in 2015–2020, the lettering “Northwestern Mutual” is placed below the main design, together with the logotype of the company that sponsors the event.