Rose Bowl Logo

Rose Bowl logoRose Bowl Logo PNG

While the Rose Bowl logo has undergone several modifications since 1999, it has preserved its core symbol, the rose flower. It is the oldest bowl game in the country.

Meaning and history

Rose Bowl Logo history

1999 – 2002

Rose Bowl Logo-1999
The logo, created for the Rose Bowl in 1999 only stayed for less than three years. It was the iconic green and red rose, with the black arched inscription above it and a bold black tagline. The tagline was saying “Presented by AT&T” and used two different styles for its two lines.

2004 – 2010

Rose Bowl Logo-2004
In 2004 the sponsorship changed, so did the tagline. Now the “AT&T” in bold black capitals was replaced by the blue and red Citibank logo, with its iconic typeface and delicate geometry. The green and red rose emblem and the black serif wordmark above it remained untouched.

2010 – 2013

Rose Bowl Logo-2011
The Citibank logotype was replaced by the Vizio insignia in 2010. Due to the new badge under the main emblem, the logo started looking more balanced, as the modern custom Vizio logotype also used black color as it’s main and only.


Rose Bowl Logo-2014
For the 100th anniversary of the Rose Bowl, the emblem was placed on a gradient gray and black vertically oriented rectangle with a double white and red framing. The middle part of the rectangle was stretched horizontally, featured a white background and the bold black uppercase “Rose Bowl Game” inscription on it.

2014 – Today

Rose Bowl Logo

The stylized rose has a roundel structure and is given in red. Below, you can see the green leaves. The name of the bowl game is arched above. In most of the logotypes, the wordmark has looked virtually the same, either with subtle differences or without any differences at all. The 2014 emblem, however, had a different structure, although the rose was preserved.

In the logos used in 2015–2020, the lettering “Northwestern Mutual” is placed below the main design, together with the logotype of the company that sponsors the event.

Font and color

The main wordmark from the Rose Bowl Logo is arched above the emblem in all capitals and executed in a very elegant serif typeface, which looks very similar to iconic Copperplate EF Medium, with thick vertical lines and thin elongated and sharpened serifs.

The red and green of the rose on the emblem is accompanied by black lettering, and these three colors together make up a bright image, symbolizing growth, passion, life, and confidence.