Belk Bowl Logo PNG
The Belk Bowl was first held in 2002. Today, the college football bowl game is played every year at Bank of America Stadium in Charlotte, North Carolina.
Meaning and history
2011 – 2014
In 2011, the name “Belk Bowl” was adopted because the department store chain Belk became the sponsor of the game. Since then, the Belk Bowl logo has stayed pretty much the same, with only subtle shifts of the palette and a couple of small strokes or details here and there.
2015 – 2016
The only new thing brought to the Belk Bowl logo in 2015 was the additional white lettering, placed on the bottom part of the crest, around the vertically oriented light blue rugby. On the left from it there was “SEC” and on the right — “ACC”. Both parts of the inscription were executed in an extra bold serif typeface, in white capitals. That small additional text didn’t change the overall look of the logo, so the redesigned passed almost unnoticed.
2017 – Today
The centerpiece of the logo is the logo of the department store chain Belk featuring three petals and the name “Belk.” The word “Bowl” is placed at the bottom of the large shield shape.