The Belk Bowl was first held in 2002. Today, the college football bowl game is played every year at Bank of America Stadium in Charlotte, North Carolina.
Meaning and history
In 2011, the name “Belk Bowl” was adopted because the department store chain Belk became the sponsor of the game. Since then, the Belk Bowl logo has stayed pretty much the same, with only subtle shifts of the palette and a couple of small strokes or details here and there.
The centerpiece of the logo is the logo of the department store chain Belk featuring three petals and the name “Belk.” The word “Bowl” is placed at the bottom of the large shield shape.