The American Rivers Conference Logo

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The American Rivers Conference (Iowa Intercollegiate Athletic Conference) Logo
The American Rivers Conference (ARC) has a rather long history. It was established in 1922. From 1927, it started to be known as the Iowa Intercollegiate Athletic Conference (IIAC). This name was preserved until August 9, 2018, when the conference got its current name and logo.

Meaning and history

Logo The American Rivers Conference (Iowa Intercollegiate Athletic Conference)


The American Rivers Conference logo is dominated by the words “American Rivers” in black. The word “Conference” is given in smaller white letters over the green background. The brand identity was inspired by the old logo of the Iowa Intercollegiate Athletic Conference, which also featured the same colors and style.