Rexona Logo

Rexona Logo
The Rexona logo has gone a long way since 1969 when it was first introduced – it has been modified around 10 times.

Meaning and history

Rexona Logo history

1969

The original design featured the word “Rexona” in black with the initial in red.

1980

The wordmark grew all black.

1988

The serifs disappeared altogether.
Logo Rexona

1990

The end of the “R” grew shorter, and there were several other modifications in the type.

2000

The distinctive link between the “e” and “x” was introduced, the type was replaced by a serif one.

2004

The serifs disappeared. The lettering grew blue. The tick mark was introduced.
Emblem Rexona

2007

The tick moved up.

2010

The tick moved even higher and was now positioned above the word “Rexona.”

2015

The type was simplified, the logo grew flat. In some countries, a blue version of the Rexona logo is used. Here, the tick is below the wordmark.