For most of its history, the Pioneer logotype consisted of two design elements: an emblem and a wordmark. Both of them were altered not less than five times.
Meaning and history
The Japanese consumer electronics company Pioneer Corporation established in 1937 specializes in digital entertainment products.
1937 — 1969
The original Pioneer logo looked like a stylized depiction of headphones and a microphone. Also, it resembled the Greek letter “Omega.”
In the earliest version, the name of the brand was arched below the emblem.
1969 — 1998
The emblem became simpler without losing the tiniest part of its meaning and symbolism. While it still resembled the headphones and the “Omega,” it was now a single minimalist shape. The name of the brand was straightened and became better legible due to the bold solid letters.
1998 — Today
For the first time in its history, the Pioneer logo wasn’t just black and white – the letters featured a noble shade of red. One more notable innovation was that the emblem disappeared. Due to their unusual shape, the letters looked as if they were smiling – the effect especially noticeable on the “e” glyphs.
Font
The 1998 version is a custom artwork. One of the fonts bearing at least a vague resemblance to it is Bauhaus Std Demi, although the typefaces are far from identical. In 2015, the Musieer font based on the Pioneer logo was introduced.