Payot Logo

Payot Logo
Payot is a cosmetics brand specializing in facecare, bodycare, and suncare products. In addition to the range for women, the brand also offers products for men.

Meaning and history

The distinctiveness of the Payot logo results mostly from the tiny “unnecessary” elements on the letters and from the difference in the width of the strokes.
Logo Payot


If you take a look at the “A,” you will notice that the right diagonal bar is longer than it should be, which adds an unusual touch. While the left diagonal bar and the horizontal bar are very thin, the right diagonal bar is quite thick. The same contrast is used in other letters, too.
The word “Paris” below is given in much smaller letters that are hardly legible at smaller sizes.