Oriflame Logo

Oriflame Logo
Oriflame Holding AG is a multi-level marketing company offering a variety of cosmetics products. It is headquartered in Schaffhausen, Switzerland.

Meaning and history

In spite of its seeming simplicity, the Oriflame logo does have a unique touch making it recognizable and memorable.
Logo Oriflame


At first glance, you can see the name of the company in a generic sans serif type. The classic proportions provide excellent legibility. Then, you notice the unusual “O.” There is a gap in the line forming it, due to which the letter looks as part of a spiral. Not only does it look unusual but also works great as a symbol of something feminine, natural, as a representation of an effortless style.