Omega Logo PNG
Another successful example of a remarkably long-standing commercial emblem, the logo of the Swiss luxury watchmaker Omega SA has remained almost the same for more than a hundred years. The only notable modifications have been connected with the color scheme.
Meaning and history
The logo of the legendary watchmaker was created in the middle of the 19th century and stayed almost untouched throughout the long company’s history. The simple yet extremely elegant composition, where the thin and delicate emblem is placed above the capitalized wordmark, is in Stanton recognizable across the world and synonymous with a quality mark.
1848 – 1974
The original Omega logo was introduced in 1848 and boasted a monochrome combination of the elegantly and smoothly executed Greek letter “Omega” and a simple yet bold logotype, with all letters except for “G” in a sans-serif typeface. As for the “G”, it has a sharp and visible serif on its upper part, which balanced the pointed ends of the emblem. The black color of both elements only elevated the look of the emblem and made it timeless.
1974 – Today
The redesign of the watchmaker’s visual identity was held only in 1975, after almost seventy years of using its initial emblem. The new logo kept the composition of the previous version but had the wordmark enlarged and contours of all elements — emboldened and cleaned. The typeface of the refreshed insignia is now strong and solid sans-serif, with no surprising elements in any of the letters. The official color of the Omega visual identity now is scarlet red, though the logo can also be seen in black. There is even a three-dimensional version, where both the “Omega” and the lettering are executed in a pale red with gray shadow.
Font
To make the emblem stand out, the designer who worked on the logo decided to set the name of the brand in a very simple and unpretentious typeface. It combines the circle-based “O” and “G” with the sharp angles of the “A” and “M.”
Colors
In most cases, the Omega brand gives its logo in red on a white background. Yet, other versions are also possible. Earlier, it was often given in a reverse palette (white on red) or in black and white. Gold, silver, and black are the typical colors for the Omega logo when it appears on watch faces.
