Verbit, a company that provides automated transcription and captioning services, recently underwent a logo change. Some people are wondering what is behind the change and what it means for the company. Let’s take a look at the old logo and the new logo and discuss the reasons behind the change.
Why do Companies Change Their Logo?
A logo is much more than just a simple design- it’s an essential part of a company’s identity. It’s one of the first things that customers notice about a business, and it can be a powerful tool for building brand awareness.
For these reasons, companies often choose to update their logo when they are ready to refresh their image or enter a new market. A new logo can signal a change in direction, communicate a new message, or simply reflect a company’s growth and evolution.
In some cases, a logo change may be necessary to keep up with the latest trends or stay ahead of the competition. Whatever the reason, a well-executed logo update can help to ensure that a company remains relevant and attractive to potential customers.
As for Verbit, that change was well executed, as there is no doubt that the new logo is an improvement over the old one as will be mentioned in this article.
About Verbit
Verbit Ai provides Ai transcription and captioning services. The company was founded in 2017 by Eric Shelf, Kobi Ben Zvi, and Tom Livneh, with the ever-improving artificial intelligence platform offering greater opportunities for the company to deepen its commitment to accessibility needs.
With advanced technologies and full integration into video-focused platforms, Verbit’s clients will be able to embrace digital transformation and operate more efficiently with customized workflows that meet their unique transcription and subtitling needs. Verbit was also awarded for ‘best speech to text’ AI at the 5th AI Breakthrough Award competition.
The company’s clients include CNN, Kaltura, Stanford University, Google, The Motley Fool, and more.
The Old Logo
The old logo was a wordmark with the company name in all lowercase letters. The wordmark was simple, with a sans-serif font. The old logo was clean and modern, but it lacked personality.
The New Logo
The new logo is a wordmark with the company name in all lowercase letters (like the old one), but with a more playful font. The new logo is also accompanied by an icon that features the letter V prominently and more largely than the company’s name fonts.
The new logo is more friendly, and the icon helps to communicate the company’s focus on transcription and captioning services.
Reason for Change
There are a few reasons behind Verbit’s logo change. First, the company has grown and expanded its services since its founding, and the new logo reflects that growth. Second, the company wanted to communicate its focus on transcription and captioning services in a more visually distinct way.
Third, the company wanted a more playful and friendly logo to reflect its commitment to accessibility needs. And finally, logos are changed every few years in many companies as part of rebranding efforts and new market entry.
Final Words
A logo is an important part of a company’s identity, and it can be a powerful tool for building brand awareness. Companies often choose to update their logo when they are ready to refresh their image or enter a new market.
In some cases, a logo change may be necessary to keep up with the latest trends or stay ahead of the competition. As for Verbit, here’s what the Founder and CEO, Tom Livneh, said recently:
“Verbit’s cutting-edge technology, which blends artificial and human intelligence, offers a breakthrough platform that can help users improve accuracy and ultimately create inclusive environments, enable effective communication, and boost engagement by addressing these rates.”
Therefore, the change is more than just a logo. It’s a sign that Verbit is continuing to evolve and grow while remaining committed to its core mission.
