Native Instruments is a music software developing company, which was established in 1996 in Germany. Today the company operates worldwide with its offices in Europe, Asia, and the USA. Native Instruments are one of the most popular DJ programs developers.
Meaning and history
The Native Instruments logo became synonymous with a quality mark of music-oriented software. Its truly iconic visual identity is composed of a wordmark and an emblem on its left.
The Native Instruments nameplate in all the capitals is executed in a bold sans-serif typeface with straight neat lines. The inscription is perfectly balanced and looks confident and solid.
The Native Instruments emblem depicts a rectangle with its horizontal sides arched to the center and the vertical ones — to the sides. The figure is vertically divided into two equal parts — the left one is colored white, and the right one features a calm blue color.
The Native Instruments monogram is placed inside the emblem with its “N” drawn in black on a white background and “I” in white on a blue background. Both letters feature the same typeface as the wordmark.
The black, white and blue color palette of the Native Instruments visual identity looks light and fresh, reflecting a reputable brand with rich experience.
The Native Instruments logo is timeless and simple, yet it represents the professionalism and authority of the company, which is known to be one of the world’s most popular providers of the musical software.