The logo is the face of the company, and the main reflection of its activities, so each brand tries to choose a graphic symbol that best represents its activities and values. Thus, companies engaged in the production of cars choose emblems that symbolize speed and power, product companies – freshness and health benefits, and so on.
The brand mark is the core, the foundation around which the advertising positioning of any brand is built, and on which depends its promotion. That is why designers choose logos pictures that carry only positive emotions. And what can be more positive than the image of a child? With the proper use of the image of a child in logos and advertising, you can achieve an excellent effect in forming the right attitude of the client to the company or product.
Mostly, companies that use logos with children are involved in children’s and family products and services, and they focus on attracting both adult and youngest customers. Adults have a positive attitude towards the brand, as such logos are primarily associated with care and family, while for children such emblems represent themselves and their needs.
In this article, we have collected logos of companies from equal sectors that have successfully used images of children. Let’s take a closer look at them.
Alaska Milk Corporation
The visual identity of Alaska Milk Corporation is composed of a classy red banner with bold white uppercase lettering in an elegant and traditional serif typeface, and a detailed portrait of a cute bling boy in a blue turtleneck sweater, drawn above the red banner. The boy looks very healthy and happy, with a wide smile and glowing blush, creating a trustful image for the brand.
Children’s Healthcare of Atlanta
The Children’s Healthcare of Atlanta logo is designed in a calm green, white, and gray color palette, which symbolizes health, growth, and reliability. Apart from the color scheme of the badge, its “growth and health” meaning is supported by the image of two kids, drawn in white on a solid green roundel. The children are holding hands and waving to the audience, looking happy and friendly.
DreamWorks
The DreamWorks logo is undoubtedly one of the most recognizable trademarks featuring a child. It depicts a boy sitting on the moon with a fishing rod. And this image is associated primarily with fantasies and dreams, with children’s imagination and incredibly exciting stories. The blue and white emblem is accompanied by bold and stable lettering with extended characters, which grounds the dreamy graphical part and adds stability.
Gerber
The Gerber logo with one of the cutest images ever, has been in use by the company for almost a century. It is based on a drawing by Dorothy Hope Smith, which depicts a little girl, Anna Turner, the daughter of the artist’s neighbor.
The advertisement with this illustration was so successful that since 1931 the portrait of this sweetly smiling little girl has been the official logo of the Gerber brand.
Lakeshore Entertainment
The visual identity of Lakeshore Entertainment is executed in a strict and professional black-and-white color palette, with the lettering acting as the main hero. The two-leveled inscription in a fancy typeface with flared bars of the characters is accompanied by an emblem, depicting a solid silhouette of a running or jumping kid, drawn in the left part of the composition.
Little Debbie
The Little Debbie logo is executed in an elegant old-school style, with traditional elements and a pleasant gradient blue and red color palette with brownish accents. It is based on a portrait of a little copper-hair girl in a straw hat and a checkered light-blue dress, drawn above a red ribbon with the white legacy lettering written across it.
Mandate Pictures
The kid from the logo of Mandate Pictures looks super strong and cool, acting like a rock star playing a drum. The black-and-white image of a girl with two ponytails is drawn above the elegant uppercase lettering in a lightweight serif typeface, with the narrowed characters placed very close to each other. This sophisticated style of the inscription and the confidence of the emblem create a cool ensemble.
Morton Salt
The Morton Salt visual identity is based on the combination of a massive and dark uppercase sans-serif lettering and a delicate and bright emblem, which depicts a teenage girl in a yellow raincoat and a hat, walking with her umbrella under the rain. The drawing looks very dreamy and lightweight despite the intensity of the yellow shade.
O-Pee-Chee
The three kids from the O-Pee-Chee logo look like real little pranksters. With their tongues sticking out and the playful indifference of the guy, laying inside the “O”. They all are drawn in a caricaturish style with thin black contours, while the lettering, executed in a bold geometric sans-serif typeface, makes up the heaviest element of the badge.
Save The Children
The visual identity of the Save The Children organization uses a laconic and strong style and a powerful red and black color palette. The stable black lettering, executed in the title case of a classy sans-serif typeface and set across the plain white background, is accompanied by a minimalistic red emblem with a silhouette of a kid, inscribed into a circular frame and holding their hands stead up and wide.
St. Jude
The logo of the St. Jude Children’s Research Hospital is executed in a traditional style with a strong color palette, based on the combination of dark red and gray. The main element here is the emblem, which depicts a profile of a child, who is looking at his hand palms as if it was a book. The emblem is finished by a long arched line, which separates it from a two-leveled gray lettering in classy serif.
Strawberry Shortcake
The bright cartoonish logo of the Strawberry Shortcake character, known by all Americans, is drawn in a super intense pink color palette, with a pink-haired girl drawn on a background with a huge strawberry. The graphical part is supported by the white stylized lettering with cute curls and the “O” replaced by a contour of a berry.
Conclusion
As you can see, logos with children are mostly used by companies whose target audience is families with small children, no matter whether they are commercial brands or public organizations. And regardless of what style the image is made in and what color scheme is used for it, every logo picture with a child causes, first of all, a kind smile and a feeling of warmth.
So, today we are once again convinced that the right logo can greatly affect the perception of the brand of a person. So remember that when choosing an emblem for your company, you need to prioritize correctly.
