The spiral is a rather rare symbol in the logo design of large companies. And all because each person interprets it in his own way, and after all, any brand wants to clearly convey a special embedded meaning to the potential customer. Let’s go deeper into the symbolism of such an element as the Spiral, and later we will look at the logos in which this detail is found.
Spiral is one of the oldest symbols used by mankind. As far back as ancient Egypt, drawings depicting various spirals have been found. There is an opinion that the spiral contains all known symbols at once. It symbolizes the structure of the universe, expansion into infinity, which in a more applied sphere corresponds to limitless possibilities.
Like the circle, the spiral is associated with the image of infinity and embodies the ideas of development, continuity, and cosmic rhythms. However, in graphic design, the spiral is a more complex element, which, unlike the circle, expresses softness and clarity, and represents something deeper or even mystical.
And now with all the information given above let’s check the most interesting logos with Spiral symbols, and try to understand what designers and companies meant in each particular case.
Due to its progressive and pretty laconic design, the Actavis spiral on the logo looks more geometric and sharp than it could be. Executed in green and blue, the elements are placed above the bold and confident lettering, symbolizing eternal motion and progress.
The Big Brother visual identity is somewhat super unique and mysterious. The stylized eye here is drawn in a yellow and black color palette with a spiral pattern, drawn in thin lines. When you look at the badge you feel like somewhat is not just inviting you into the journey, but involving you.
The spiral from the Classic Media visual identity is more traditional. Actually, it’s not even a spiral but a stylized capital “C” with an elongated and curved tail of the upper part. Drawn in light gold, it is accompanied by a stable and distinctive uppercase inscription in black.
Another spiral, working as a stylized “C” can be found on the logo of the Create TV network. It is a sleek and fancy orange emblem, which is placed on the left from the medium-weight lowercase inscription in a traditional and elegant sans-serif typeface. The combination of black and orange is somewhat very powerful and confident.
The logo of the famous Dreamcast company from the very first days was a spiral, the color of which depended on the region in which the console was sold. In Europe, for example, the logo was blue, as Sega’s parent company did not want to clash with Tivola, a German brand that used a red spiral as its logo.
The El Doce logo also uses an Orange shade for its emblem, made of a three-dimensional spiral with two free ends. The massive graphical elements are drawn against a plain white background and underlined by bold light gray lettering in the lowercase of a stylized sans-serif typeface.
The spiral on the Gameloft badge is inscribed into an emblem, which depicts a stylized capital “G”, the first name of the brand. The emblem is drawn in a square shape with rounded angles and features a gradient matte blue surface, which looks cold and technological. The lettering, set under the emblem, features the same color scheme and an interesting designer sans-serif font.
The warming and tender emblem of the Heartbrand label is also based on a spiral shape, however here it is drawn as a two-colored heart, in red and white. The strong contrast of the shades and the boldness of the lines in the emblems make any additional element absolutely unnecessary.
The psychedelic logo of the Hingama brand uses a stylized spiral, made of several multicolor fragments of different lengths and thicknesses, as the main elements of the logo. However, the lettering part, executed in a rounded sans-serif with classic shapes of the characters, is also inscribed into the emblem, becoming the beginning (or the end?) of the spiral.
The visual identity of the MediaMarkt chain is based not on the classical spiral, but on a stylized swirl with geometric rays coming out of the solid red dot in the center. The flared lines with straightly cut ends look sharp and stable, representing the confidence of the company and its focus on quality.
The progressive and powerful Nova logo boasts a lowercase geometric lettering in a bold sans-serif typeface, written in a bright shade of blue against a white background, with the letter “O” stylized as a three-dimensional spiral drawn in the shape of a sphere with the use of blue and gradient red shades.
The emblem on the Oechsle logo is drawn in a flat red line, swirling into a stylized slanted letter “O” and placed above the modest yet stable and confident lowercase wordmark, executed in a bold geometric sans-serif typeface with no distractive details in it.
The lively sky-blue and white badge of the Parker Brothers company has the bold uppercase inscription, written in two levels, as the main element. However, the additional emblem, placed in the upper left corner of the composition and depicting a stylized swirl, is what sets the mood for the whole image.
Another way of using a spiral shape is shown on the logo of the Reckitt company. Here it is an emblem with an uppercase “R” inscribed into a swirl, resembling both the @ symbol and the sign, standing for a registered trademark. The emblem, executed in gradient pink-to-red shades is supported by a cool and bright lowercase lettering.
The spiral on the Tarkett logo is quite modest and minimalistic. Executed in a dark blue and white color palette, it is set in the left part of the composition, outlined in a thin blue frame, and accompanied by a stable and strict title case wordmark in the same shade of blue.
The Tokio Marine emblem, stabilized by elegant uppercase lettering in a delicate yet sharp serif typeface, is a massive three-dimensional element, where the gradient blue spiral comes out of a light yellow sphere. The image evokes a sense of growth and motion and perfectly represents the values of the company.
The most laconic and cool logo in the current list is the one from TV JOJ. You ask why? Just look at it — a bold and playful spiral with sharpened ends looks sleek and stylish, especially in this intense shade of pink, which is all about energy, progress, and fun.
On the TVR Cultural logo, there is no main character — both the bold arched lettering and a multicolor spiral emblem are large, bright, and equally strong. The inscription is set in plain black, while the flattened emblem uses an intense tricolor, composed of yellow, blue, and red.
The stylized circular eye with a swirly pattern from the Ubisoft logo is a great laconic representation of the innovative character of the famous company and its gaming focus. Executed in black and white, the emblem is accompanied by an uppercase wordmark, where the contour of the letter “O” supports the idea of the graphical element.
One of the most recognizable logos with a spiral element is definitely the one from the Whirlpool brand. The flat and horizontally extended swirl is drawn in solid black lines above the enlarged title case lettering in an elegant serif font, and accompanied by a thin yellow orbit, crossing the badge.
The emblem of the Zain badge looks super fancy and feminine. Its stylized black-and-white swirl, drawn in the left part of the composition; resembles a feather or the tail of a magical bird. The badge looks very tender and evokes a sense of freedom and airiness.