A rabbit is a soft, affectionate, and gentle creature. It is not capable of causing serious harm and evokes only positive emotions, such as emotion, both in adults and children. So, using the image of a rabbit in a logo is the key to brand customer loyalty. But are there any special symbolic meanings to this animal? What if a cute, friendly bunny on a particular logo means something special? Let’s find out.
In Chinese tradition, rabbit figurines are often used to attract good luck. It is believed that if a rabbit figurine appears in the house, then pleasant changes will not take long to come, and prosperity, peace, and love will come to life. So designers, adding to the logos of the image of bunnies attract good luck and recognition for brands. By the way, according to the same Chinese symbolism, a rabbit with a carrot in its paws is a symbol of good luck in business.
In addition, the Rabbit symbolizes fertility. And it was this sexuality that made the legendary Hugh Heffner choose this animal as the equally legendary logo for Playboy.
And, of course, the Rabbit is one of the most famous and popular symbols of Easter. This means that this animal also has a deep religious symbolism. And what exactly the designers of this or that logo had in mind – let’s see below.
The “Bunny of Approval” emblem from the logo of Annie’s is drawn in a super bright yellow and purple color palette and features a simple image of a rabbit sticking out of the circular frame of the medallion. The emblem is accompanied by an enlarged arched wordmark, executed in a classy extra-bold serif typeface.
The rabbit in the Blue Bunny logo is hidden in the enlarged letter “B”, which is shared by both levels of the inscription. The two bunny ears sticking out of the top part of the character’s vertical bar, and a playful rounded tail — from the bottom one. The badge is set in a smooth shade of blue and looks very progressive and stylish.
The ChartHop rabbit is drawn in smooth minimalistic lines in purple, and set in the upper left corner of the composition, supporting the enlarged black lettering in a traditional geometric sans-serif typeface with slightly extended characters. The combination of purple and black makes the badge look strong and confident.
The funny red bunny from the Duplo logo is drawn smiling and looks very friendly, inviting you to play. The rabbit is set behind the stylized lowercase lettering in yellow, with black outlines and colorful negative spaces of the “D”, “P” and “O”. A brilliant bright badge for a children-oriented brand.
The rabbit from the Fetoo logo is not the cute and sweet animal we saw in other badges. It is a futuristic bunny mask, drawn in solid burgundy with thin gray lines defining the eyes and the ears of the creature. The emblem is accompanied by bold uppercase lettering in a light shade of gray.
The Google Fiver logo depicts an interesting three-dimensional image of a bunny, executed in the semi-transparent gradients of the Google corporate palette: blue, green, yellow, and red. The enlarged emblem is accompanied by a modest gray lettering, which adds a professional touch to the badge.
Rabbits can also look aggressive and powerful. And this statement is proven by the logo of the Grenville Swamp Rabbits team. The furious bunny with a hockey stick in its hands is drawn in a brown and gray color palette, and set above the stylized geometric lettering with distinctive contours, straight cuts, and sharp angles.
The rabbit on the logo of Looney Tunes is not a regular animal, it is a celebrity! Bugs Bunny, one of the most popular cartoon characters of all time, is drawn in the center of a red and black roundel, with its memorable smile and hands spread to the sides in a welcoming gesture. The badge is accompanied by a bright yellow lettering.
The fresh and tender PETA badge features a solid light-blue circular medallion with the name of the organization written on it in white bold characters and accompanied by an image of a jumping rabbit. The elegance of the bunny’s silhouette is supported by a cursive lowercase “E” on the inscription.
The classy old-school logo of the Peter Rabbit franchise is executed in a traditional style and uses cold calm colors — navy, light blue, gray, and white. The centerpiece of the badge is the image of a gray bunny, wearing a blue shirt. The emblem is surrounded by custom serif lettering with interesting shapes of the serifs.
Definitely one of the most recognizable logos of the last century, the Playboy Bunny. Hugh Hefner himself, the founder and mastermind behind the Playboy brand claimed that he chose the rabbit animal as the logo of his empire because it is the animal that is “fresh, shy, frisky, hopping, and sexy.”
The visual identity of the Rabbit Telecommunication company looks cool and progressive. The badge is composed of two parts: a bold title case lettering in extra-bold traditional sans-serif font, and an emblem, which is made of a softened serif “R” turned upside-down, creating an image similar to a rabbit’s head. The negative space of the “R” is decorated by a solid red dot, standing for an eye.
The logo of Rayman Raving Rabbids is somewhat unusual and memorable. The stylized lettering in black and white is written in characters of different sizes against a background with brownish-yellow brushstrokes. The “Y” in the larger part of the inscription is replaced by a stylized image of a rabbit’s head which looks a bit creepy.
The bright and friendly logo of Reader Rabbit is executed in an intense color palette, with a gradient green background, a yellow inscription in a blue outline, and a gray-and-white rabbit with a bright pink nose and tongue. The bunny is wearing large rounded glasses, obviously, for reading.
The visual identity of the South Dakota State Jackrabbits boasts an image of a bunny, which looks more like a kangaroo. Drawn in a jump, the animal looks determined and fierce, reflecting the fighting spirit of the team. Executed uh yellow and blue, the emblem is accompanied by a sleek lettering set at the bottom of the composition.
The South Sydney Rabbitohs badge only consists of one element: the minimalistic image of a jumping rabbit, which is drawn in plain white against a white background. The main accent here is not the outline of the image, which is thick black. For the inner detailing of the rabbit, the lines are thinner.
The Easter Bunny in the Vaillant logo is a kind of mascot for the company’s success. Since 1899, a rabbit in an egg has adorned all products, catalogs, and brochures produced by the company. After several redesigns, another element of the logo was added, which today makes the Vaillant logo instantly recognizable.