The bee is an unusually multifaceted symbol. It represents wisdom, fertility, diligence, frugality, order, purity and chastity. In several traditions, the bee served as a symbol of the sky and the stars, and also took part in the creation of the world, acting on the side of the god against the evil spirit.
Bee swarm means the earth, the soul of the earth, protection and motherhood, diligence and thrift. Several positive symbolic meanings are also associated with the beehive: an orderly society, wisdom, and eloquence.
And also Bee swarm means the earth, the soul of the earth, protection and motherhood, diligence, and thriftiness. Several positive symbolic meanings are also associated with the beehive: an orderly society, wisdom, and eloquence.
Oddly enough, this insect with so many positive meanings is quite rarely used in the visual identity of brands. Although even great international brands like Dior and Gucci have made the bee their unofficial symbol. In this article, we want to look at those companies and brands that have tightly linked their logos with the image of bees.
The cartoonish yellow and black bee from the logo of AIC Yellow Jackets looks super funny despite the fact it is depicted with an aggressive pose and face. Wearing a jersey with the “AIC” abbreviation, white gloves, and sneakers, the insect is bragging about its muscles, as if to warn the opponent that the fight will not be easy.
The Augusta Green Jackets logo depicts a bee in an atypical green color scheme for this insect. The mascot looks rather comical, although the green shades give an unnatural look, warning of danger, as from something toxic and poisonous. The image is accompanied by a sharp stylized lettering in two levels, set in green and black, like the stripes of the bee.
The visual identity of the Bee Green Recycling brand looks very tender and caring due to the use of smooth light shades of green and gray, and the elegant lines of both the bee and the framing with leaves. The wings of the insect also resemble leaves, but more rounded ones.
The Bee’s Wrap logo is executed in a very lightweight and elegant style, with the emblem, depicting a black-and-white bee inside the stylized yellow frame with honeycombs, set between the two parts of the brand’s name, written in the uppercase of a modern sans-serif typeface with thin bars and softened ends on the lines.
Beeline is a trademark of VympelCom, under which its subsidiaries provide telecommunication services in Russia and CIS countries. The symbol for the company was chosen not by chance, but because of the wordplay in the Russian language. The fact is that the Russian analog of the word honeycomb is the same root as the Russian analog of the word mobile.
The Beeline Connect logo boasts a very progressive and strong emblem, depicting a stylized bee with the head of the insect replaced by three thin black arched lines, symbolizing connection. The slanted title case lettering in a modern sans-serif font has its “L” sharpened, resembling a bee sting.
The logo of the Burlington Bees team is executed in a bright orange and blue color palette, with the image of a bee as the central element. The insect mascot is wearing a baseball cap with the white “B” on it and holding a baseball bat, drawn in the same shade of orange as the body of the bee.
The visual identity of Buzzed Bee Meadery is executed in a minimalistic black-and-white color palette, with the stylized image of a bee enlarged and taking the most of the badge. It is set in the right from quite a delicate two-leveled lettering, and accompanied by a tender handwritten “Meadery” at the bottom.
The bee on the official logo of Salt Lake Bees looks very determined and focused. The mascot is standing on the left from the stylized geometric lettering, handing a bat and preparing to hit the imaginary ball, flying in its direction. The dark yellow and black color palette of the badge makes it memorable and strong.
Savannah Bee Company is a brand with a very sophisticated visual identity. The main part of the badge depicts three detailed images of bees, executed in a warm brown and white color palette with many thin strokes, which make the insects look super realistic. The composition is enclosed into a rounded frame, formed by the blue typewriter-styled lettering in the uppercase.
The Seabees logo is somewhat from funny futuristic cartoons. The bee in a helm, with weapons in its legs is flying against a solid purple roundel in a rope frame. The thin white strokes behind the bee’s back show the high speed of the flight and the urge of the insect. The image is accompanied by a two-leveled stencil inscription with the “Can Do!” Motto.
The laconic black-and-white logo of the Bee Good brand is executed in thin clean and neat lines, making up a well-balanced and airy composition. The main part here is taken by the emblem — a minimalistic contoured bee, inscribed into a hexagonal frame, which repeats the shape of a honeycomb.
The elegant uppercase lettering from the Beechworth Honey logo is accompanied by quite a dramatic emblem, which depicts a capital letter “B” stylized as a tree trunk and surrounded by many contoured black-and-white bees, drawn with attention to small details.
Another minimalistic monochromatic logo with a depiction of a bee is the one of the Beekeeper’s Naturals brand. The geometric contour of the insect is placed in the center of the composition and surrounded by a neat uppercase inscription in a modern sans-serif typeface.
The Beesline badge is another example of a black-and-white depiction of a bee. But here the symbol is formed by solid black segments with very thin white separation lines. The bee is placed on the right from a bold lowercase lettering, written in a rounded serif font, which harmonizes the contours of the emblem.
The Buzzed Bee Meadery logo features a playful yet refined depiction of a bee, designed in a minimalist style with segmented black shapes forming its body. The bee has a friendly appearance, with rounded eyes and upward-curving antennae, giving it a whimsical charm. The insect is positioned next to the bold, vertically aligned text “Buzzed Bee,” written in a serif font that conveys a sense of tradition and quality. Beneath the bee, the word “Meadery” appears in a casual, handwritten-style font, adding a touch of warmth and approachability. This combination of elements effectively captures the artisanal nature of the brand while maintaining a modern, inviting aesthetic.
The great couturier Christian Dior loved the bees living in his garden and called his employees bees. Therefore, it is not surprising that the Parisian fashion house chose this insect as its symbol. The image of the bee is reworked in an angular, geometric manner and is most often executed in black.
The bee from the Gucci logo is taken from the coat of arms of the Barberini family, one of the most powerful in Italy. Interestingly, the family’s coat of arms originally featured horseflies. Gucci first used this symbol in the 1970s. It symbolizes hard work, diligence, and perseverance.
The Manila Doctor’s visual identity is executed in a smooth and elegant light gold and gray color palette. The main element here is the emblem, which is a solid golden roundel with a white contour of a bee on it. The tenderness and delicacy of the lines in the graphical part are grounded by the stability of the geometric uppercase characters in the wordmark.