Almost everyone has played badminton. The summer pastime is actually a challenging and Olympic sport that should have been given more attention. Could you have thought that badminton is one of the most labor-intensive sports? And after all, during an intensive training session, a player burns about 4000 kcal! And it is also proved that playing badminton improves eyesight.
Modern badminton appeared in the 19th century in England. That’s where the name came from. Badminton became an Olympic sport in 1992. Since then, medals have been consistently awarded in five disciplines: men’s and women’s, men’s and women’s doubles, and mixed doubles. Not every sport can boast such Olympic representation.
As for the history of this sport, badminton is one of the oldest games. There are many versions of its origin. Some very definite facts say that modern badminton developed from the ancient game of shuttlecock. Two millennia ago shuttlecock was played by adults and children in Greece, China, Japan, India, and African countries.
Today, there are quite several major international badminton tournaments and organizations dedicated to supporting the sport. It is about the most important names in the world of badminton that we are going to talk about today. Below is a list of logos of the world’s most important badminton events and leagues.
Arctic Open
The visual identity of the Arctic Open tournament is set in a beautiful purple shade, which looks elegant and creative. As for the design concept of the logo, it is quite simple — a lettering and a minimalistic emblem set in one style and shade, yet the shapes and contours of the elements make it look really strong and memorable. The lettering is set in two levels and executed in the uppercase of a narrowed geometric sans-serif typeface. The emblem of the competition is placed at the end of the bottom line and features a slightly larger size than the characters of the wordmark. It is a stylized shuttlecock, drawn in five solid purple parts, with the lacking elements made of negative space.
Australian Badminton Open
The Australian Badminton Open logo looks very bright and eye-catching. The composition of the badge is based on an interesting frame, making up both the borders of the logo and its main graphical component. The modest two-level inscription with the name of the championship is executed in a soft sans-serif font in a calm shade of blue and is placed on a transparent background without any patterns. The uppercase lettering is enclosed into a horizontally oriented oval frame, made of two shuttlecocks with the feathers elongated. The top one is set in a gradient blue color palette, while the bottom part features orange-to-burgundy shades.
Bay Badminton Championships
The Bay Badminton Championships’ visual identity is based on a cool geometric depiction of a shuttlecock. It is a vertically oriented image in a brownish-red shade with the three feathers drawn with clean triangular peaks, which make the image look like a crown. The bottom, rounded part of the emblem has two white horizontal stripes, which emphasize the distinctive geometry of the logo, and a white “BBC” abbreviation, standing for the name of the competition, written in the left part of the bottom solid segment. The lettering is set in the uppercase of a modern geometric sans-serif surface with the slightly extended contours of the characters.
Bonn International
The logo of Bonn International is based on a color palette of the national flag of Germany, the motherland of the famous competition. The yellow, red, and black tricolor is used both in the lettering part of the logo, and the emblem. Moreover; the colors of the inscription fully repeat the flag — the black “Yonex” on top, the red “Bonn” in the middle, and the yellow “International” at the bottom. As for the graphical part of the competition’s logo, it is a stylized vertically-oriented shuttlecock, with a red geometric feather as the central element. The clean distinctive lines of the emblem add sharpness and strength to the whole composition.
Canada Open
The Canada Open logo is executed in an intense and contrasting red and black color palette with white elements. It is a square with rounded angles, where the body is solid black, and the framing is red. The top part of the frame is thick and has the white logotype of the competition’s main partner, the Yonex brand, accompanied by its famous emblem. As for the central element of the composition, it is a white silhouette of a badminton player, drawn on a background with an enlarged red maple leaf. The white “Canada Open” lettering is written along the bottom part of the square badge, in a modern slightly slanted sans-serif typeface e with rounded angles, supporting the shape of the badge.
India Open
The visual identity of the India Open Badminton championship is all about the traditions and heritage of the country. The elegant roundel is executed in the official color palette, repeating the Indian flag — orange, green, white, and blue. The white roundel is enclosed into a smooth orange (more of a peach shade) frame, with the name of the competition written around its perimeter in blue capitals of a standard geometric sans-serif font. As for the central part of the medallion, it boasts a sleek blue image of a tiger, one of the main symbols of India, and a stylized geometric drawing of a shuttlecock in orange and green.
Japan Open
The Japan Open logo looks very sophisticated yet at the same time intense and strong. Executed in a red and dark-gray color palette, the badge of the competition is composed of two-leveled lettering and an enlarged Emblem, placed above it. The Japan Open emblem is a stylized Sakura flower, with the five petals replaced by red shuttlecocks. As for the inscription part of the badge, the top line is given to the names of the sponsors, Daihatsu and Yonex, written in red, and the bottom features the name of the competition in gray, and the “Badminton Championships” in small red capitals. The elegant lines of the emblem perfectly balance the stability of the lettering.
Malaysia Masters
The visual identity of the Malaysia Masters competition is based on the image of the country’s national flower — a pink hibiscus, drawn in a light and tender gradient color palette with cold pink, peach, and yellowish shades. The central part of the flower is stylized as a small bright pink shuttlecock set horizontally, with a distinctive sharp stroke coming out of it to the upper left, adding a sense of motion to the composition. The emblem is accompanied by a three-leveled inscription in a dark gray or black (two options available), executed in a medium-weight geometric sans-serif typeface.
Syed Modi India International
The sleek and bright logo of the Syed Modi India International competition features a stylized image of the symbol Lucknow, the city where the championship takes place. It is the Rumi Darwaza, the entrance gate to the city, which was built in 1784. the image is drawn in three arches — the smallest one in yellow, the middle in orange, and the largest, the outer one, in a warm reddish shade. The left part of the Rumi Darwaza drawing has a sleek smooth shuttlecock cut out on it. As for the name of the competition, it is written under the emblem, with the upper line, “Syed Modi”, in large bold capitals of a modern sans-serif typeface, and the bottom “International Badminton” in small caps.
USA Badminton
The visual identity of the USA Badminton looks very patriotic and sharp. The logo is based on a stylized image of a shuttlecock, drawn in blue and red against a white background, with the white five-pointed star on the bottom blue part, and the thin geometric feathers in red, resembling the stripes on the national flag of the United States. The emblem is inscribed into a banner with two-leveled lettering, also in blue and red, written in the uppercase of a slanted distinctive sand-serif typeface and enclosed between the two thin dark-blue horizontal lines.
Paris 2024 Olympic Games Badminton Competition
The logo for the Paris 2024 Olympic Games Badminton Competition showcases a sleek and modern design that embodies the spirit and energy of the event. The main element of the logo features stylized shuttlecocks and badminton courts, arranged in a dynamic and forward-moving composition. The shuttlecocks are depicted with bold lines and geometric shapes, creating a sense of motion and excitement. The color palette is predominantly blue, symbolizing the calm and focused nature of the sport, with white accents adding a sense of clarity and precision. The logo also incorporates subtle elements of the Eiffel Tower, seamlessly integrating the iconic Parisian landmark into the design. Overall, the logo captures the essence of badminton as a fast-paced and strategic game, while also paying homage to the host city of Paris.
YONEX US Open
The YONEX US Open logo is a vibrant and patriotic representation of one of the most prestigious badminton tournaments in the United States. The logo features a bold combination of red, white, and blue, reflecting the national colors of the United States. The text “YONEX US OPEN” is prominently displayed in a dynamic font, with “YONEX” in blue and “US OPEN” in a striking red. The logo also includes a stylized shuttlecock with red and white feathers, symbolizing the sport of badminton. The design incorporates a star at the base of the shuttlecock, further emphasizing the American theme. This logo effectively captures the excitement and high level of competition associated with the YONEX US Open, while also highlighting its significance within the American badminton community.
Macau Open Badminton
The Macau Open Badminton logo is a lively and distinctive design that captures the unique cultural flavor of Macau. The logo features the text “MACAU Open Badminton” in a clean and modern green font, signifying growth and vitality. Next to the text, there is a playful and stylized graphic of a shuttlecock with a smiling face, adding a touch of fun and friendliness to the design. The shuttlecock’s feathers are depicted as dynamic lines, suggesting movement and energy. The green color palette reflects the lush and vibrant environment of Macau. This logo effectively combines elements of sport and local culture, creating a memorable and engaging identity for the Macau Open Badminton tournament.
YONEX German Open Badminton Championships
The YONEX German Open Badminton Championships logo is a bold and striking representation of one of Germany’s premier badminton events. The logo features a prominent shuttlecock in black and white, symbolizing the precision and intensity of the sport. The background incorporates the colors of the German flag – black, red, and yellow – arranged in a series of horizontal lines that create a sense of depth and perspective. The text “YONEX GERMAN OPEN BADMINTON CHAMPIONSHIPS” is displayed in a strong, modern font, emphasizing the importance and prestige of the tournament. This logo successfully combines national pride with the dynamic nature of badminton, making it a fitting emblem for the German Open.
Madrid Spain Masters
The Madrid Spain Masters logo is an elegant and sophisticated design that reflects the historical and cultural richness of Madrid. The logo features a stylized image of a figure holding a shuttlecock, which is split into two halves – one half depicting a classical statue and the other half a modern badminton shuttlecock. This juxtaposition symbolizes the blend of tradition and contemporary sport. The use of blue in the design conveys trust, loyalty, and wisdom, while the minimalist style ensures clarity and elegance. The text “MADRID SPAIN MASTERS” is placed below the graphic in a clean, sans-serif font, providing a sense of professionalism and prestige. This logo encapsulates the essence of the Madrid Spain Masters as a tournament that honors the past while celebrating the present.
Hylo Open Saarbrücken
The Hylo Open Saarbrücken logo is a sleek and modern design that captures the essence of this esteemed badminton tournament. The logo features a dynamic graphic of a shuttlecock with stylized feathers in varying shades of blue, symbolizing movement and agility. The feathers are arranged in a fan-like pattern, creating a sense of forward momentum. The text “HYLO BADMINTON OPEN SAARBRÜCKEN” is displayed prominently in a bold, blue font, with “HYLO” highlighted in a darker shade to emphasize the brand. This logo effectively conveys the high energy and competitive spirit of the Hylo Open, while also reflecting the professional and contemporary nature of the event.
Princess Sirivannavari Thailand Masters
The Princess Sirivannavari Thailand Masters logo is a beautifully intricate design that honors the royal patronage and cultural heritage of Thailand. The logo features the text “PRINCESS SIRIVANNAVARI THAILAND MASTERS” in a sophisticated font, with the name “Sirivannavari” highlighted in orange to signify vibrancy and creativity. The graphic element of the logo includes a silhouette of a badminton player in action, with elegant Thai-inspired flourishes and decorative elements surrounding it. The use of orange and black in the design reflects both the excitement of the sport and the rich cultural traditions of Thailand. This logo is a perfect blend of athleticism and cultural pride, making it a distinctive emblem for the tournament.
YONEX Swiss Open
The YONEX Swiss Open logo is a clean and professional design that embodies the precision and excellence associated with Swiss craftsmanship. The logo features the text “YONEX SWISS OPEN” in a modern font, with “YONEX” in a muted gold and “SWISS OPEN” in black and white, creating a balanced and elegant color scheme. The use of sans-serif typography adds a contemporary touch, while the overall simplicity of the design ensures clarity and impact. This logo effectively communicates the high standards and international reputation of the YONEX Swiss Open, making it an instantly recognizable symbol of quality in the badminton world.
PETRONAS Malaysia Open
The PETRONAS Malaysia Open logo is a vibrant and energetic representation of one of the premier badminton tournaments in Malaysia. The logo prominently features the text “PETRONAS Malaysia Open” with “PETRONAS” in a bold, teal green font and “Malaysia Open” in navy blue. This color combination reflects a fresh and dynamic approach, symbolizing growth and excellence. To the left of the text, a stylized shuttlecock is depicted with a gradient of purple and blue feathers, arranged in a dynamic pattern that suggests motion and agility. The green base of the shuttlecock integrates seamlessly with the PETRONAS brand identity. Overall, the logo captures the spirit of competition and the high-energy atmosphere of the Malaysia Open, making it a visually striking and memorable emblem for the tournament.
Guwahati Masters
The Guwahati Masters logo is a unique and culturally rich design that highlights the regional heritage of Guwahati, India. The logo features a central circular emblem with an artistic depiction of a rhinoceros, an iconic symbol of the region, in vibrant orange. Surrounding this central motif is a series of green segments forming a circular pattern, representing the lush environment and the unity of the community. The outer ring of the logo displays the text “GUWAHATI MASTERS” repeatedly in white against a deep blue background, creating a strong contrast and ensuring the name stands out. This logo effectively combines local cultural elements with the dynamic nature of badminton, making it a distinctive and meaningful representation of the Guwahati Masters tournament.
YONEX SPBA Midwest Open Regional Championships
The YONEX SPBA Midwest Open Regional Championships logo is a modern and energetic design that captures the essence of regional badminton competition in the Midwest United States. The logo features the acronym “MWOR” in bold, blue letters with “2024” underneath, placed within a stylized shuttlecock graphic that includes a lattice pattern. To the right, the text “SPBA Midwest Open Regional” is prominently displayed in a dynamic blue and green font, with the event dates “May 25-27” and the YONEX logo below. The use of green and blue symbolizes growth, energy, and a connection to the sporting environment. This logo effectively communicates the excitement and regional significance of the championships, making it a visually appealing and recognizable symbol for participants and spectators alike.
VICTOR China Open
The VICTOR China Open logo is a sleek and modern design that reflects the prestige and high level of competition associated with this prominent badminton tournament. The logo features a stylized shuttlecock with dynamic lines and shapes in various shades of blue, suggesting motion and agility. The gradient effect within the graphic adds depth and a sense of forward momentum. The text “VICTOR China Open” is displayed prominently below the graphic in bold blue letters, with additional details in Chinese characters to emphasize the event’s location in Changzhou, China. This logo successfully combines elements of sport and professionalism, creating a strong and recognizable identity for the VICTOR China Open.
Korea Open
The Korea Open logo is a vibrant and dynamic design that captures the energy and excitement of this prestigious badminton tournament. The logo features the text “KOREA OPEN” in bold, red and blue letters, reflecting the colors of the South Korean flag. To the right of the text, a stylized shuttlecock is depicted with flowing blue lines, suggesting speed and agility. The use of red and blue not only symbolizes national pride but also conveys a sense of movement and competition. This logo effectively represents the Korea Open as a premier event in the badminton calendar, highlighting both the sport’s intensity and the cultural significance of the tournament.
YONEX All England Open Badminton Championships
The YONEX All England Open Badminton Championships logo is a classic and prestigious design that reflects the historical significance and high status of this long-standing tournament. The logo features a circular emblem with a green outer ring, displaying the text “YONEX ALL ENGLAND OPEN BADMINTON CHAMPIONSHIPS” in white, which contrasts sharply against the green background. The central graphic includes two shuttlecocks with blue stripes, placed on a silver background that adds a touch of elegance and tradition. This logo successfully combines elements of heritage and excellence, making it an instantly recognizable symbol of one of the most esteemed badminton tournaments in the world.
VICTOR Kaohsiung Masters
The VICTOR Kaohsiung Masters logo is a bold and modern design that captures the essence of this significant badminton tournament held in Kaohsiung, Taiwan. The logo features the text “VICTOR KAOHSIUNG MASTERS” in a dynamic purple and blue font, with “KAOHSIUNG” prominently placed within a stylized shuttlecock graphic. The design incorporates elements of movement and energy, reflecting the competitive nature of the event. The use of purple and blue symbolizes creativity and trust, respectively, while the overall layout ensures clarity and impact. This logo effectively represents the VICTOR Kaohsiung Masters as a premier sporting event, celebrating both the sport of badminton and the vibrant city of Kaohsiung.
HSBC BWF World Tour Finals
The HSBC BWF World Tour Finals logo is a sophisticated and dynamic design that captures the global prestige of this elite badminton tournament. The logo features a distinctive circular graphic on the left, composed of interlocking red and black segments that create a sense of motion and competition. The central part of the logo displays the text “HSBC BWF World Tour Finals” in a modern, sans-serif font. The use of black and red for the text emphasizes the partnership between HSBC and the BWF, symbolizing strength and determination. To the right of the text, the iconic red and white HSBC logo is prominently displayed, reinforcing the brand’s global presence. This logo effectively communicates the high stakes and international scope of the World Tour Finals, making it a powerful symbol of excellence in badminton.
YONEX Internationaux de France Badminton
The YONEX Internationaux de France Badminton logo is a vibrant and patriotic representation of one of the premier badminton tournaments in France. The logo features a stylized shuttlecock graphic on the left, with flowing lines in blue, red, and white, reflecting the colors of the French flag. This design element symbolizes motion and speed, capturing the dynamic nature of badminton. To the right, the text “YONEX INTERNATIONAUX FRANCE BADMINTON” is displayed in a bold, modern font, with “YONEX” and “FRANCE” standing out prominently. The use of blue and black for the text ensures clarity and impact. This logo effectively combines national pride with the competitive spirit of the tournament, making it a recognizable and powerful emblem for the French Open.
Singapore Badminton Open
The Singapore Badminton Open logo is a striking and culturally rich design that highlights the international and vibrant nature of the tournament. The logo features a colorful graphic of a shuttlecock on the left, with the feathers depicted as abstract human figures in red, green, yellow, and blue. This design element symbolizes unity and diversity, reflecting the multicultural city of Singapore. To the right, a detailed silhouette of the Singapore skyline, rendered in shades of gray, adds a touch of local identity and sophistication. The text “SINGAPORE BADMINTON OPEN” is displayed below in a bold, black font, ensuring readability and impact. This logo effectively blends cultural elements with the dynamic nature of badminton, making it a memorable and engaging representation of the Singapore Open.
Orléans Masters Badminton
The Orléans Masters Badminton logo is a lively and colorful design that captures the excitement and energy of this prestigious tournament. The logo features a stylized shuttlecock graphic on the left, with feathers in vibrant colors of green, orange, blue, and purple, symbolizing diversity and enthusiasm. The black base of the shuttlecock contrasts sharply with the colorful feathers, adding a sense of dynamism. To the right, the text “ORLÉANS MASTERS” is displayed in a bold, black font, with “BADMINTON” in a playful pink script below, adding a touch of fun and creativity. This logo effectively conveys the vibrant spirit and competitive nature of the Orléans Masters, making it a visually appealing and memorable emblem for the tournament.
European Mixed Team Championships
The European Mixed Team Championships logo is a sleek and professional design that reflects the high level of competition and prestige associated with this continental event. The logo features a bold, blue rectangle on the left, with a stylized shuttlecock graphic in yellow, symbolizing speed and agility. The text “BADMINTON EUROPE” is displayed below the graphic in white, creating a strong contrast and ensuring clarity. To the right, the text “EUROPEAN MIXED TEAM CHAMPIONSHIPS” is displayed in a bold, blue font, emphasizing the importance and scope of the event. This logo effectively combines elements of sport and professionalism, making it a recognizable and authoritative symbol for the European Mixed Team Championships.
