JVC Logo PNG
JVC is a Japanese company that has been one of the world’s leading manufacturers of audio and video products for many years. Founded in the 1920s, JVC’s long experience allows it to maintain a leading position in the audiovisual market. Despite its century-long history, the logotype of the Japanese professional and consumer electronics manufacturer JVC has remained virtually the same, but the technical innovations of the company are truly outstanding.
Meaning and history
JVC’s history began in 1926 when one of the company’s founders, Dr. Takayanagi, made the world’s first electron beam tube image of the letter “I” in the Japanese alphabet. The following year, 1927, Victor Company of Japan, a subsidiary of the American Victor Talking Machine Company, was founded. JVC’s first products were electronic beam tubes and radio parts. And the market for the products at first was only in America.
In 1930, production facilities were built in Yokohama, and the company began producing high-quality turntables and gramophone records under the label “His Master’s Voice” on the labels. This was also when the famous logo appeared, showing Nipper the dog sitting in front of a phonograph with his head tilted to the side.
JVC began to expand in 1932, producing its first radios after Victor Talking Machine was bought by RCA. JVC soon made a real breakthrough with the release of the very first television set made entirely in Japan in 1939.
Despite the extremely difficult situation in post-war Japan, JVC was one of the companies that managed to recover quickly and constantly increase production volumes. The company kept surprising consumers with new equipment, confirming its leadership in the market.
Currently, JVC is one of the leading manufacturers in the areas of car electronics, camcorders, and audio products, as well as in the segment of premium home theater projectors.
1927 – 1959
When JVC was a division of the Victor Company, they shared one logo. It depicted the big company name and the dog looking at the ‘talking machine’, the symbol of Victor. They made these, so it’s immediately clear.
1959 – 1969
They adopted the iconic ‘JVC’ acronym in ‘59. Here, it was placed in the black circle with white contour. Moreover, the character V was enlarged to highlight the whole inscription.
1969 – Today
The following logotype appeared in 1969 and it was a simple ‘JVC’ acronym in red letters with a bold font.
Brand name and emblem in Japan and overseas
The company works under the Victor brand domestically. For a period of time, it used the Nivico name (for “Nippon Victor Company”) when working overseas before being renamed JVC (Japan’s Victor Company).
