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Maroc Telecom Logo PNG
Maroc Telecom (IAM) is the leading telecommunication company in Morocco. It has over 110 offices in different corners of the country and employs over 11,000 workers.
Meaning and history
IAM’s origins can be traced back to 1891 when the first postal service in Morocco was created. The abbreviation “IAM,” which is still often used to refer to the company, is deciphered as “Ittisalat Al Maghrib” (the original Arabic name of the company). The current name was taken later to enhance the recognizability of the brand in various corners of the globe.
Old logo
The original Maroc Telecom logo shared the palette with the current one but lacked legibility.
The name of the company was given in two languages within a single logo. The pictorial emblem was rather large. As a result, there was hardly enough space to properly place the name of the brand (which is pretty long).
The emblem, which could be seen to the right of the text, consisted of an orange arch paired with a set of small blue squares. The squares represented the signal used in telecommunications for the transmission of information.
Current IAM logo (since 2006)
The orange arch transformed into a larger shape, which now looked like a crescent with an extended lower end.
There was a blue rhomboid in its middle. Next to it, there were three more orange rhomboids. Together, they formed a pattern, which can also be interpreted as signals.
The words “Maroc Telecom” were now positioned in two lines and looked larger and by far better legible. Not only the size of the letters but even the choice of the type boosted the legibility.
In addition to the Maroc Telecom logo in English, there was a separate version in Arabic, which had the same structure.
