Libero Logo

Libero Logo
Libero is a brand of diapers marketed by Essity.

Meaning and history

The most prominent element in the current Libero logo is the initial “L.” It is depicted in the same way as in handwriting. Due to it, the design gets a carefree touch. The plump, rounded letters have a very friendly look, which is good for a product intended for kids.
Logo Libero


The old logo had much in common with the current one, yet the “L” was more elaborate there. Also, the ends of the letters were not rounded.