LetyShops Logo PNG
LetyShops is a cashback service, available for online shopping in different e-commerce companies. Established in 2015, this browser extension has become very popular across the globe and started working with all the world’s best-known e-commerce platforms. Today the service has more than 11 million users.
Meaning and history
LetyShops is the largest cacheback service in Ukraine and CIS countries, founded in 2014. The first years were very difficult for the startup and it almost closed down. However, the founder of the project, Igor Gnatovsky managed to cope with the difficulties, and in 2019 the service began international expansion, entering the markets of Spain, Germany, Poland, India, and Latin America, in 2020 The project attracted 3 million USD from German investor AB Capital Group and its revenue amounted to 21 million USD.
Today LetyShops is one of the most successful cashback services in the fashion industry in Ukraine and the CIS. It allows customers to save money while shopping online by cashback on more than 1 million products in 4,000 stores. The startup helps online stores to get traffic and customers, and customers get bonuses for their purchases. Nearly three thousand stores around the world cooperate with the service. Today LetyShops is the largest cashback service in Ukraine, Spain, and Poland. The company employs 195 people. There are more than 25 million accounts on the site.
LetyShops actively works with Influencers and develops work on popular channels – YouTube and Instagram. The company cooperates with lifestyle bloggers and pays great attention to visuals. However, LetyShops did not find its “perfect logo” right away.
2014 – 2017
The original logo of the LetyShops project was designed in 2014 and stayed active for the first three years of the startup’s history. It was a colorful and tender badge with a stylized image of a hummingbird in bright shades of green, blue, and red, set on the left from a two-leveled inscription, written in a smooth shade of blue with the title case characters executed in a medium-weight softened sans-serif typeface.
2017 – 2019
The redesign of 2017 has introduced a completely new concept of the LetyShops visual identity, based on extra-bold and bright lettering. The wordmark was executed in the lowercase of a heavy italicized sans-serif typeface, with the first part of the company’s name set in black, and the second — in yellow. The vertical bar of the “L” was decorated by a solid yellow circle with its right part cat straight. This version of the badge stayed with the app for about two years.
2019 – Today
The visual identity of the online service is modern and sleek. The logotype and its stylish color palette look distinct and confident, reflecting the progressive strong character of the company.
The wordmark is executed in one style but two different colors, yellow and black, placed on a white background. “Lety” is black is followed by “Shops” in yellow. The two-part have no spacing between them.
The service’s icon repeats the color scheme of the main logo and is composed of a black letter “L” placed in a square, which is diagonally divided into two parts — yellow and white.
The combination of colors represents a strong and dynamic company, which values progress and development. Yellow symbolizes energy and movement, while white shoes the loyal and reliable company, and black reflect its professionalism and authority.
Font
The wordmark in all the lowercase letters is executed in a bold and solid sans-serif typeface, which is very similar to Cera Pro Black Italic, but with the “L” modified. Its tail is elongated and curved, looking elegant and sleek.
The inscription is perfectly balanced in terms of size and space. Its neat contours reflect a sense of confidence and expertise, showing the online service at its best.
Review
The service, that has instantly become popular across the globe, offers people worldwide save money on their online purchases. Being a cashback online tool, LetyShops works closely with hundreds of the world’s biggest e-commerce platforms and serving millions of customers.
The company has partners in almost all the continents, which means it can help clients from all over the globe to get the best deals from online retailers.
There is a complete list of e-commerce platforms the service works with on their website, which you can browse by the country or simply by the e-store name. The site also offers online customer support and has a perfectly composed FAQ section with all the necessary information.
