Imperial Entertainment Group was a media and entertainment company. Although the company desired to appeal to a broad audience, its films often focused on genres such as action, drama, and thrillers. Typically, these were low to mid-budget projects. Nonetheless, it has contributed to the independent cinema niche in the late 20th century and provided opportunities for filmmakers and actors outside of the major studios.
Meaning and History
Imperial Entertainment Group, better known as simply Imperial, was set up in 1987. The three Shah brothers and Scanbox Entertainment were the entities behind its formation. It was not long before the Danish company became the sole owner. Scanbox was sold to VCL in 2000, but the name of the company was kept unchanged. As with many companies in the entertainment sector, Imperial faced various challenges over the years. Over time, these factors contributed to its decline and eventual dissolution. By the mid-2000s, Imperial Entertainment Group ceased operations and became defunct. The catalog of films created by Imperial is still distributed by an entertainment company that purchased rights to it.
What is Imperial?
Imperial is known for film production and distribution, as well as its involvement in television. While it may not have been a major player in the industry, its legacy includes a catalog of films that contributed to the diversity of independent cinema during its active years.
1987 – 1997
The logo features the full name, Imperial Entertainment, accompanied by its initial as a lowercase letter with a circle in the background. The “i” has a metallic silver or golden finish and was nicknamed “I of Steel” and “The I Sailboat” among some other names. At the bottom of it are three horizontal strokes resembling a stairway. The circle in the background is done in blue and in some versions has a sphere appearance.
1997 – 2006
This logo version got the name “Gears” or “Rusty Gears”. It pictures a muscular man’s figure rolling a gear that is taller than the individual. This illustration has a red background, which led to the nickname “Hell’s Machinery.” The gears are meant to symbolize innovation. The name is set on a steel plate and is split in half by the imagery of the gear and the man. The black backdrop enhances the industrial and rough look of the logo.
2014 – Today
The logo for Imperial Entertainment features a sleek, elegant design set against a deep black background, exuding a sense of grandeur and sophistication. At its center, the word “Imperial” is displayed in bold, white, serif typeface, with a regal, crowned lion emblem positioned above it, symbolizing strength and majesty. Below “Imperial,” the word “ENTERTAINMENT” is written in smaller, uppercase white letters, maintaining a clean and modern aesthetic. A striking blue starburst effect radiates behind the lion, adding a dynamic, cinematic flair that suggests excitement and prestige, perfectly capturing the brand’s focus on high-quality entertainment.
Font and Color
The original logo features a blue and silver color palette that gives it an advanced and technological appearance. Later, the group switched to a bolder look with the use of metallic silver, black, and red. The color palette went well with the industrial and bold style of the logo.
A condensed sans-serif font with a medium weight similar to Proxima Soft Condensed Medium font. The second logo uses two different fonts. One of them is a bold, geometric font similar to the Bisa Bold font by Creative Fabrica. The other is a regular font with clean strokes and pointed corners. The font is similar to the HellasFun Condensed Plain font.