Hoonigan Logo PNG
Hoonigan is a brand and company that is well-known in the automotive community, particularly for its focus on motorsports and car culture. In addition to media production related to exciting driving techniques and custom car builds, Hoonigan also sells merchandise, including apparel and automotive-themed products, and hosts events that bring together car enthusiasts. The Hoonigan brand is closely linked with its creator and mastermind behind the brand – Ken Block. This racing driver has participated in a variety of extreme motorsport competitions over the years – rally, rallycross, snowboarding, skateboarding, motocross, and gymkhana. Thanks to his active work, Ken is one of the most popular and recognizable drivers of our time.
Meaning and history
Hoonigan was founded by the world-famous American racing driver and showman Ken Block. The year of foundation is considered to be 2010. “Hoonigan Racing Division” was created with the purpose of Ken’s participation in racing at the world championship level. The name “Hoonigan” refers to a person who prefers aggressive driving. This term is associated with the founder of the team, known throughout the world as the most extreme rally driver of our time. The team has won numerous races. It has competed in the World Rally Championship, the Red Bull Global Rallycross Series, the World Rallycross Championship, and the American National Rally Championship. In 2014, a special tuning division was created – Hoonigan. Ken was also the author of the idea. Unfortunately, he tragically died in 2023.
What is Hoonigan?
Hoonigan is a motorsport team, formerly known as the “Monster World Rally Team”. Hoonigan was established to celebrate and promote the spirit of car enthusiasts, especially those who enjoy drifting, rallying, and other motorsport-related activities. Through its wide-ranging activities, Hoonigan has cultivated a dedicated fan base and has become an influential player in the automotive community.
2010 – Today
The logo consists of the word “Hoonigan” displayed in all capital letters with a stylized font. Thick strokes and geometric characters featured in the logo are a perfect match for the bold and aggressive races and events that are part of the Hoonigan brand. Moreover, the characters are formed from blocks, which hint at the founder’s name – Ken Block. Although there are no dynamic elements that would suggest speed and movement, the logo still looks quite impressive. To add a unique touch to the logo, the designer added square brackets on either side of the name. They framed it and made the eye focus solely on the brand name.
Font and Color
The logo features a bold, geometric font with a modern, industrial style. It looks very similar to the Gunplay-Regular font designed by Ray Larabie. The characters have straight, clean, thick strokes that are disconnected in some spots, giving it a stencil style.
The letters are rendered in black on a white background to maintain a strong contrast. Although this is a rather traditional color palette choice, black is quite a powerful color that has always been used to stand for strength, status, authority, and control. There is also some rebellious nature and aggressiveness, which are part of extreme driving. This color can also project the essence of success and accomplishment.
