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During more than 110 years of its history, Honeywell has gone the way from an intricate Gothic logotype to a minimalistic and modern brand identity.
Meaning and history
One of the earliest wordmarks, which was adopted at the beginning of the 20th century, was given in a Gothic script. The logo versions used in the 1930s and 1940s featured the text “Minneapolis Honeywell Controls” in much simpler fonts.
A print ad published in 1948 sported the typeface looking somewhat similar to the current one (at least, as concerned the “y” and the way the “i’s” created symmetry with the initial “H”). In a 1954 print ad, the iconic red-and-white color scheme could be seen, with a wordmark bearing even more resemblance to the present one.
The 1991 symbol
After a succession of experiments, the company adopted a red wordmark in a perfectly legible typeface.
Emblem colors
The Honeywell logo features a bright shade of red (Pantone 485C, hex: #DE0031) on the white background (hex: #FFFFFF), while the primary palette also includes black (hex: #191A00).
Font
The sans serif typeface looks very much like the Britannic Bold font.
