The Chinese telecommunication corporation China Mobile has two main logos.
Meaning and history
1997 — 2013
The China Mobile logo created in 1997 was executed in a blue and white color palette and looked very simple yet professional and strong. The logo was composed of a graphical emblem and lettering in two languages and two levels, placed under the emblem. The upper line of the inscription contained the name of the company in Chinese, while the bottom one — in English. Both levels were executed in the same style, with clean thin blue lines forming the traditionally shaped blue letters. As for the emblem, it was a stylized rhombus with rounded angles and blue as the main color. The abstract white image was placed over it. Composed of several arched lines, it resembled waves, or the letter “S”.
2013 — Today
The redesign of 2013 kept the corporate emblem of the company, but redrew it in a blue and green color palette, pleasing the lines on a white background. As for the wordmark, it was now placed on the right from the graphical logo part, written also in two languages, but this time the English version was executed in a title case.
Corporate emblem
The corporate China Mobile logo consists of an abstract emblem and the name of the company in two languages, Chinese and English. The combination of light blue and light green looks natural and soft like a green meadow under the summer sky.
“And” symbol
The company used to have several brands that have been phased out by an umbrella brand And. Its emblem comprises an exclamation mark, the Chinese hieroglyph meaning “peace,” and the word “and” in English. Here, the color scheme is more vibrant – the combination of neon green and fuchsia grabs your attention.