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Tassimo is a French hot beverage system brand, founded in 2004 by Kraft Foods. Tassimo is a home brewing system that uses what it calls “T Discs” to produce coffee, tea, espresso drinks, lattes, and hot chocolate. The brand is owned by Jacobs Douwe Egberts.
Meaning and history
The Tassimo logo is warm, welcoming and playful. The brand uses a simple font for its wordmark, while putting the main accent on the colorful graphic icon.
The Tassimo icon resembles a flower with 6 colorful petals, symbolizing the variety of flavors the brand can offer. The logo takes the shape of the T-Discs — circle with one pointy corner — to create the petals as well as the “A” in the wordmark. The icon is pretty and looks good on the packaging.
The Tassimo logo looks friendly and airy due to its white background, the colorful icon and fine clear lines of its black elegant typeface. It is a very consumer friendly logo that looks makes the product stand out on the shelf.
