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The first Frigidaire logotype was introduced in 1918 when the General Motors founder William C. Durant purchased the Guardian Frigerator Company and renamed its “Frigidaire.” The logo featured a crowned letter “F.”
Meaning and history
The Frigidaire brand is synonymous to refrigerators. Its stylish clean logo shows the brand as reputable and reliable, confident and strong.
The wordmark in classic sans serif is accompanied by the triangle symbol replacing the letter “A”. Triangle is an emblem of creativity and stability, and in blue and red color palette it also reflects the brand’s power and energy.
Blue is the main color of the Frigidaire logo and it resembles of the product, the brand got its popularity for — the Frigidaire refrigerator and its cold ice.
The red element of the logo adds warmth and symbolizes a cozy home, which the brand helps to create for their customers.
The 2009 symbol
The highlight of the logo is a triangle with red filler. It supposedly symbolizes a cozy home with a lit window. Some designers mentioned that the triangle breaks the brand name into two words, “Frigid” and “Ire”, none of which is likely to attract the products’ target audience – moms.
Emblem colors
The two main colors of the Frigidaire logo are red (PMS 199C) and grey (PMS 7545C). The background is white. You can also come across logotype versions, where the company name is given in black or dark blue.
Font
The company’s primary font is Gotham, which is the type featured in its logo.
