Hiscox Logo PNG
Hiscox is an insurance company, which was founded in 1901 and today is based on Bermuda. The first company’s profile was marine insurance, but the brand expanded its services and now covers almost all the fields of the insurance industry.
Meaning and history
The company was named after its former president, Robert Ralph Scrymgeour Hiscox, who is also known for his philanthropic activity.
The Hiscox logo is very elegant and timeless. It is composed of a wordmark and an emblem above it. The wordmark in all capitals is executed in a traditional sans-serif Helvetica font, with clean lines and perfect spacing.
The Hiscox emblem is a red fleur-de-lys, which is a historical symbol of royalty and Holy Trinity. Being drawn in red it also shows the company’s energy and passion, as well as warmth, with which they treat their customers.
The Hiscox logo is an example of elegance and finesse. Starting the classic color combination and the use of a traditional heraldic symbol, and finishing with the neat yet perfect typeface.
It is a strong and confident visual identity design, which reflects the stability and high quality of the Hiscox services.
