Hardee’s Logo

Hardee's LogoHardee’s Logo PNG

Hardee’s is an American fast-food restaurant chain, primarily known for its charbroiled burgers, fries, and breakfast items. It’s a subsidiary of CKE Restaurants Holdings, Inc., which also owns the Carl’s Jr. brand. Hardee’s was founded in Greenville, North Carolina, in 1960 and has since then grown considerably. The company has its establishments primarily located in the Midwest and Southeast regions of the U.S., but it has expanded its footprint overseas as well, with franchises in the Middle East and beyond. Over the decades, Hardee’s has maintained a reputation for serving high-quality, tasty food items, making it a staple choice for many fast-food enthusiasts.

Meaning and history

Hardee's Logo history

Established in 1960 by Wilbur Hardee in Greenville, North Carolina, Hardee’s set its roots as a quintessential American fast-food joint. Its rapid growth in its initial years was testament to its tasty offerings and innovative menu. Among its significant milestones, Hardee’s was one of the first to introduce the “Made From Scratch” biscuits in the ’70s, setting a high standard for breakfast items in the fast-food industry. Additionally, the brand became recognized for its charbroiled, Thickburger line, which is often credited for distinguishing it in a crowded marketplace. Fast-forward to the present day, Hardee’s is now part of CKE Restaurants Holdings, Inc. alongside its sister brand, Carl’s Jr. Together, they operate and franchise over 3,800 restaurants in over 40 countries worldwide, with Hardee’s maintaining a strong presence in the Southeastern and Midwestern U.S.

What is Hardee’s?
Hardee’s is a renowned American fast-food chain, celebrated for its charbroiled burgers, “Made From Scratch” breakfast biscuits, and diverse menu offerings. Founded in 1960 in Greenville, North Carolina, by Wilbur Hardee, the brand has expanded vastly, now operating numerous outlets across the U.S. and internationally. With a commitment to quality and taste, Hardee’s has established itself as a key player in the fast-food industry.

1960 – 1967

Hardee's Logo 1960

The first logo showcases “Hardee’s” in a curvaceous, cursive script. Accompanying the brand name is a retro caricature of a waiter, set against a vibrant red backdrop. The waitress cheerfully serves a variety of offerings, with white stars highlighting “Shakes,” “French Fries,” and “Soft Drinks.” The vintage motif of the design captures a nostalgic era of diners, symbolizing the brand’s longstanding tradition in the fast-food industry.

1967 – 1969

Hardee's Logo 1967

The second rendition of the “Hardee’s” logo takes a simpler approach. Here, the brand’s name is elegantly scripted in bold, black letters with pronounced flourishes. To the right of the name, a stylized illustration of a grill with rising smoke accentuates the brand’s emphasis on freshly grilled meals. The trademark symbol, subtly placed, underscores the authenticity and uniqueness of the brand.

1969 – 1975

Hardee's Logo 1969

This logo, “Hardee’s” undergoes another transformation. The logo features a bold, contemporary design. The brand name is framed between two abstract, mirrored, orange shapes that appear reminiscent of butterfly wings or a stylized ‘X’. The vibrant orange juxtaposed with the thick, block letters in black gives the logo a fresh and modern appeal, signaling the brand’s evolution and adaptability.

1975 – 1997, 2018

Hardee's Logo 1975

The logo of 1975 “Hardee’s” exudes sleekness and modernity. With blocky, angular typography, each letter stands assertively, showcasing the brand’s confidence. The boldness of the letters is balanced by their unique construction – with parts missing, yet entirely recognizable. The trademark symbol on the lower right cements the brand’s established reputation in the fast-food arena.

1997 – 2006

Hardee's Logo 1998

A radiant yellow star bursts forth with jubilance, its five points stretching outwards, embodying both the spirit of a guiding light and a playful persona. At its center, a simple, child-like face is drawn, featuring twinkling eyes and a curved smile, personifying warmth and approachability. Below the star, the brand name “Hardee’s” is inscribed in bold, chunky red letters, giving off a robust and memorable visual cue. The backdrop remains pure and untouched, emphasizing the simplicity and directness of the brand.

2006 – 2017

Hardee's Logo 2006

A dynamic fusion of vintage and contemporary, this logo artfully combines glossy 3D typography with playful graphical elements. The name “Hardee’s” is sculpted in bold, shiny red letters with a chrome-like finish, evoking a sense of classic diner culture. The lettering carries a sense of fluidity, with the “H” and “s” especially elongated for added flair. Flanking the typography is a cheerful yellow star, adorned with a smiling face, further establishing the brand’s friendly and welcoming nature. The tagline “Charbroiled Thickburgers” runs beneath, giving a hint of their specialty in a stylized banner.


Hardee's Logo 2017n

Modernism meets playful design in this black-and-white rendition of the brand’s identity. The golden-hued star with its endearing facial expression remains a focal point, gleaming with positivity. The brand name “Hardee’s” is rendered in a bold, flowing script, with a smooth and polished finish. The choice of monochromatic tones, offset by the golden star, gives the design a refined yet spirited appeal, making it suitable for a broad audience.

2017 – 2018

Hardee's Logo 2017

Minimalist yet impactful, this logo design plays with contrasting colors and bold typography. Set against a clean background, the logo features a cheerful golden star with a delightful facial expression, acting as a beacon of the brand’s identity. The brand name, “Hardee’s”, is written in thick, sleek black letters with distinct curves and sharp ends, portraying modernity and sophistication. The design leans into simplicity, focusing on the brand’s name and iconic star, making it versatile for various applications.

2018 – 2022

Hardee's Logo 2018

This design effortlessly melds cheerfulness with sophistication. A gleaming yellow star, personified with an affable face, stands in stark contrast to the white background. Its broad smile, accentuated by closed eyes, imparts a sense of warmth, making it instantly welcoming. Adjacently, “Hardee’s” is rendered in bold, sleek black typography. The choice of the font style oozes modernity, with the elongated ‘d’ and the apostrophe adding a dash of uniqueness. Overall, the logo captures attention with its simplicity, making a direct yet lasting impression.

2022 – now

Hardee's Logo

A harmonious blend of vibrancy and elegance defines this logo. The radiant yellow star, animated with a jovial countenance, remains a constant emblem of joy. The eyes seem to crinkle in delight, perfectly complementing the friendly curve of its mouth. To the right, “Hardee’s” is scripted in a flowing, contemporary typeface. The black color scheme adds gravitas, balancing the playfulness of the star. Tiny red specks accentuate the star’s border, infusing subtle dynamism. This logo, with its dual tone, ensures a memorable brand recognition.