Hainan Airlines Logo

Hainan Airlines logoHainan Airlines Logo PNG

Founded in 1993, Hainan Airlines Co., Ltd. is China’s fourth-largest airline in terms of fleet size. Its primary base is Haikou Meilan International Airport, while Beijing Capital International Airport and Xi’an Xianyang International Airport are the hubs.

Meaning and history

Hainan Airlines Logo history

1989 – 1993

Hainan Airlines Logo-1989

The original Hainan Airlines logo was created in 1989 and looked very progressive for its times, as was executed in a very interesting and artsy manner, with abstract elements and a traditional color palette. The badge featured just two parts: the blue “wing” formed by three vertical “feathers”, arched and placed vertically on the right of the badge, and a graceful and sophisticated dark red silhouette of a deer, drawn in a diagonal leap to the right over the blue wave. There was no inscription or any literate flight-related symbols, just these two extremely elegant elements, which created an amazing mood and style.

1993 – 2004

Hainan Airlines Logo-1993
Everything changed with the redesign of 1993. This is when the wordmark appears on the logo, and the reindeer are being replaced by something more obvious — a stylized Phoenix bird. The graphical emblem was now set on the left from the lettering, being drawn in orange and red, with some torn lines, accenting feathers. As for the logotype, it was written in two levels, with the Chinese name of the company set above the English version. The bottom line of the text part was executed in the title case of a smooth sans-serif typeface with stencils in the letters “A” and some sharp leaned details on the “I” fonts and the capital “A” in the “Airlines”.

2004 – 2013

Hainan Airlines Logo-2004
The lettering part remained untouched but changed its color from black to red with the redesign of 2004. As for the graphical part, it was completely rethought. The two-colored abstract Phoenix was replaced by a red composition, also resembling a bird, but drawn in a more modern and clean manner. The creature had its wings arched up, around the head which was depicted as an enlarged solid dot. Something in the image made it look like a figure of a human, something — like a bird, and it could even seem a bit confusing, as the curved on the bottom of the emblem also could make it resemble a fleur-de-lis symbol. Too many meanings for one image.

2013 – Today

Hainan Airlines Logo

The Hainan Airlines logo is vivid and eye-catching. Partly, this effect is due to the choice of color – the bright shade of red stands out against almost any background.

The design comprises an abstract symbol and the name of the company. In the full version of the logo, the company name is given both in Chinese and English.