EA Games Logo PNG
EA Games is the previous name of EA Worldwide Studios. In its turn, EA Worldwide Studios is one of the labels of the US video game company Electronic Arts Inc., which was named the second-largest gaming company in the Americas and Europe by revenue and market capitalization in May 2020.
Meaning and history
One of the largest game publishers in the world, EA Games (Electronic Arts), is a company with a rich history and many successful releases.
The idea of using an innovative device and the first plans to create a company began to form in the mind of EA Games founder Trip Hawkins back in the 1970s. Even then he predicted that playing computer games at home would soon become a reality.
However, before going out into the open Hawkins worked as a marketing manager at Apple, and only after he departed from there in 1982 decide to start his own company, Amazin Software. By the end of the year, the company was renamed Electronic Arts and released its first games. Thus began the rise of the company.
The heyday of Electronic Arts is considered to be the 1990s because it was then that the company not only absorbed small famous teams but also released really great games for PC and Sony PlayStation. It was in the 1990s that such super-popular series as Need for Speed and Medal of Honor appeared. Generally, EA Games has released many successful games over the years, including FIFA, The Sims, Battlefield, and many others. In addition, it has also acquired other companies such as Maxis and Bioware (Mass Effect and Dragon Age series games).
EA Games was renamed EA Entertainment in 2023 after a major rebranding. The studio now remains in the top ten largest video game makers with $5.6 billion in sales, behind only Sony, Microsoft, Nintendo, and Tencent.
2000 – 2002
The EA Games logo always echoed the shape and style of the visual brand identity of its parent company. To be precise, we’re talking about the dynamic “EA” combination, which was introduced as the logo of Electronic Arts in 1999 replacing their long-running Shapes emblem. It was around this period that the EA Games brand appeared and became the company’s primary publishing label.
In the original EA Games emblem, the letters “EA” were given in a muted, greenish shade of blue with a slight gradient. The word “Games” in teal could be seen below. The typographic part was placed inside what looked like a metal ring combining smooth and ribbed surfaces. The different surfaces made the ring look dimensional and also provided a dynamic touch.
2002 – 2005
This version resembles a badge. The ribbed ring was replaced by a shiny sleek one. The surface inside the ring was now not white but featured a grayish gradient, which made it look like convex glass or transparent plastic. The lettering became brighter, shinier. The vivid electric shade of blue for the “EA” was combined with the neon tint of light blue for “Games.”
Font
The combination of the letters “E” and “A” is what makes the logo recognizable. The letters are executed in a highly dynamic, edgy style.
The type in the second word was slightly updated in 2020, although the differences were fairly subtle. On the whole, this part of the logo isn’t very unique.
Colors
The palette moved from a rather toned down one in the 2000 EA Games logo to a more vivid and sparking one in the 2002 version. However, in both cases, the main colors were various shades of blue combined with gray.
