EA (Electronic Arts) Logo

electronic arts logo
The earliest EA logo was developed by Barry Deutsch from the corporate identity agency Steinhilber Deutsch & Gard. The emblem was dominated by three shapes – a square, a circle, and a triangle.

Meaning and history

electronic arts logo history


The square was supposed to represent an “E,” the triangle was an “A,” while the circle stood for the globe as the symbol of the company’s international aspirations.
Interestingly, there was also another explanation of the circle on the initial logo. There was a small problem in the computer program that placed the ball in the logo. Even when the designers tried to get rid of it, the ball would keep popping up. By the way, the same ball would pop up in the earlier version of the games published by the company.
Anyway, for a person who didn’t know much about the company and its ambitions, it was hardly possible to grasp the meaning. Even if she managed to understand that they represented letters, she would read them as “EOA.”
We should add that blue is highly associated with networks, communication, and mental processes, so it seemed perfectly appropriate in this emblem.

Symbol in 1993-1999

electronic arts symbol
With time, though, the company decided to get rid of the watercolor palette in favor of a more contrasting color scheme and make the shapes more meaningful. In 1993, the pale blue and grey of the original logo were replaced by vivid blue and green, bright red, and black. Also, in this version of the Electronic Arts logo, the large shapes from the previous emblem grew small and flat. What’s even more important, they were now incorporated in the wordmark, where they replaced letters: the square represented the “e,” the circle represented the “o,” while the triangle stood instead of the “a.”
In 1997-2003, a wordmark logo in a simpler type and without the shapes was used.

Emblem since 2000

electronic arts emblem
The logo introduced in 2000 was inspired by that of EA Sports, a sub-brand of Electronic Arts. There were only two large letters, “E” and “A,” in a creative type. In 2006, the initials were placed inside a circle.

Font

electronic arts old logo
Both the large letters were custom made for the company. If you want a similar-looking type, you’ll find it under the name of “EA logo font” in the libraries of Befonts. This font inspired by the EA wordmark was created by 538Lyons and Behance.
Also, the emblem of EA Sports features a different type for the word “Sports.” It’s a custom square sans called EA Sans Bold.

Colors

electronic arts
The combination of black and white featured on the Electronic Arts logo fits any background.