Yale Logo PNG
Yale University is a private American research university founded in 1701 in New Haven, Connecticut. The university is a member of the Ivy League and, along with Harvard University and Princeton University, a member of The Big Three. Among the most popular university rankings, Yale University is at the forefront, and many of its graduates can boast of working in high, representative positions.
Meaning and history
Yale is one of the most famous and prestigious universities in the world. Applicants are eager to get into it, knowing the prospects that open in the process and after graduation because the list of Yale graduates speaks for itself. George H.W. Bush, the 43rd President of the United States, graduated from Yale in 1968; Hillary Clinton, former U.S. Secretary of State and presidential candidate earned her law degree from Yale Law School in 1973; actress Meryl Streep, who won numerous awards, including three Academy Awards, and many others.
The official date of foundation of the university is October 9, 1701, but the educational institution appeared much earlier – in 1640. It happened when a group of church colonists decided to establish an educational complex in New Haven. The first name of Yale University was “Collegiate School.” The name lasted for 18 years. The university was then sponsored by local tycoon Eli Yale. The university was eventually renamed in his honor.
As the third oldest institution in the United States, Yale originally focused on educating the elite in theology and theology, but by the time of the War of Independence, the educational program already included the humanities and sciences. Today, Yale is renowned for its humanities and social sciences, as well as its outstanding programs in law and business.
Yale University does not have a core curriculum, but students must take three courses in four different academic areas, including language and literature, social sciences, humanities, and mathematics. Of the more than 65 departments and programs to choose from, Yale offers more than 2,000 undergraduate courses in disciplines such as computer science, engineering, humanities, mathematics, natural sciences, and social sciences.
What is Yale?
Yale is the name of a private, highly funded American liberal arts university. The university is one of the members of the Ivy League and the Big Three, which makes it, without exaggeration, a dream for any applicant. Yale University was founded in 1701 and is located in New Haven, Connecticut.
In terms of visual identity, Yale University manages to combine progressiveness with the value of historical heritage. As the third-oldest institution of higher education in the US, Yale University is proud of its coat of arms, which has a long and interesting history. Yet the primary logo of the university is minimalistic and memorable, as the modern trends require.
???? – Today
The primary logo of Yale University is super laconic. There is just one element in its blue-on-white badge, and this element is a bold title case wordmark. The “Yale” inscription is executed in a very elegant serif terrace with geometric contours and interesting triangular serifs, where the edges are straight and the angles slightly softened. The pleasant yet intense shade of blue here stands for professionalism and expertise and evokes a sense of reliability and excellence.
The Seal
The oldest surviving and legible seal known so far can be seen on the 1749 master’s diploma of Ezra Stiles. As far as the seal is concerned, we don’t have any official explanation of its origin. It’s only natural that various hypotheses have been introduced.
In the center of the Yale logo, there’s a book featuring a Hebrew inscription. The book is placed inside a dark blue shield. Below, a banner with the motto “Lux et Veritas” can be seen. Taking into consideration that the university was founded by Christian divines, the Hebrew inscription looks quite strange.
In his opus “Joining The Club: A History of Jews and Yale,” Dan A. Oren states that the two Hebrew words (Urim v’Thummim) appear eight times in the Hebrew Bible. He claims that the fact that the words can be seen in Leviticus 8:8 could suggest that “they identify the book on the Yale seal as the Bible itself.” Oren mentioned that the 1749 seal looks very much like the Harvard seal. Instead of the Harvard motto, Yale used its own – “Lux et Veritas” (which means “Light and Truth” in translation from Latin), while instead of the three blank books and a chevron on the Harvard seal, Yale used one book with two words.
Font and color
The bold title case lettering from the primary logo of Yale University is set in a sleek custom serif typeface with interesting details. The closest fonts to the one, used in this insignia, are, probably, Union Medium, Eloquence Regular, or Allrounder Antiqua Medium, with some Vivino modifications of the characters’s contours.
The color most associated with Yale University is Yale Blue, which has been the school’s official color since the late 1800s. The brand guidelines state that the Official Yale Blue (spot color) can be reproduced with the following Superior Printing Ink Co. ink formula: HB 6254 (for coated paper) or HB 6255 (for uncoated paper). As for the Official Yale Blue (process color), it has the following index: CMYK 100, 75, 8, 40 (coated paper) and CMYK 100, 70, 5, 35 (uncoated). If you can’t obtain these colors, use PMS 648C (coated paper) and PMS 295U (uncoated paper).
