Crypto.com is a cryptocurrency platform that offers a wide range of digital assets services. It positioned itself as a comprehensive platform, contributing significantly to the growth and adoption of digital assets globally. It chose a good strategy to grow and promote the use of crypto and blockchain technology as it actively sought partnerships within the sports and entertainment industries. The platform continues to innovate and adapt to the rapidly changing cryptocurrency landscape.
Meaning and History
Crypto.com was co-founded by Kris Marszalek, Matthew Graham, Gary Or, and Bobby Bao. They wanted to create a service that would allow people to buy, sell, and pay with cryptocurrencies through a prepaid Visa card. It was called Monaco at the time. Following an ICO in June 2017 that brought in $26 million for the development and expansion of features offered, the platform acquired its current name. As a result, the Crypto.com Visa Card as well as a mobile app was launched the next year. In 2020, Crypto.com not only saw significant growth but also ventured into the decentralized finance (DeFi) space, launching its DeFi Wallet and platform’s native token, CRO.
What is Crypto.com?
Crypto.com is a cryptocurrency and financial services platform. Making a big impact on the digital assets sphere, Crypto.com continues to develop its platform by introducing new features, focusing on security, sustainability, and compliance.
2016 – Today
The logo features a distinctive design that includes the name and a stylized representation of a hexagon or shield with a symbol within it. The symbol resembles a geometric depiction of an animal’s head with clearly distinguishable eyes, nose, and cheeks. A sleek and modern appearance is achieved thanks to the use of a minimalistic design as well as a dark blue color palette with white accents. Overall, the design is clean and professional, which aims to instill confidence in the service.
Font and Color
The company chose a modern sans-serif typeface that looks similar to Cadiz SemiBold font or Zabal Bold font. It uses only lowercase characters that have a clean and contemporary look.
The logo uses a blue-and-white color palette. Thanks to the deep blue color, the logo conveys a sense of security and innovation. This color is also closely associated with intelligence, trust, loyalty, and stability. The white adds a touch of perfection. These properties are valuable considering that the company focuses on cryptocurrency and financial technology.