Correos Logo

Correos LogoCorreos Logo PNG

Correos is a state-owned postal services company in Spain. It traces its history as far back as 1716, when the Bourbons took over the throne and the post became a state service under the guidance of Philip V of Spain.

Meaning and history

Correos Logo history

The Correos logo is based on the post horn, which is one of the most popular symbols in logotypes of postal companies. Nevertheless, the designers who worked on it have managed to create a unique interpretation of this universal symbol.

What is Correos
Correos is the major provider of postal services in Spain. It is 100% state-owned. In the 20th century, the post worked under the name Dirección General de Correos y Telégrafos/Caja Postal before adopting its current name in 2002.

1977 – 1990s (Dirección General de Correos y Telégrafos/Caja Postal)

Correos Logo-1977

Starting from the beginning of the previous century, the brand used a logo featuring the post horn.

In the logo introduced in 1997, the horn was red. It was already topped by the crown that was to stay in the succession of logos that followed.

To the right of the so-called cornamusa emblem, there was the lettering “Caja Postal,” also in red. Below, a pair of horizontal lines were positioned.

The design was placed inside a yellow rectangle. This seemed a good choice. Otherwise, the elements of the logo somehow didn’t look like a single whole.

Also, there was a version where the combination of the post horn and the crown was used independently. In this case, it was red over the white background.

1990s – 2000 (Correos y Telégrafos)

Correos Logo-1990

The design was tweaked without sacrificing its heritage. Once again, you could see the recognizable post horn symbol, but this time, the bright red color was replaced by a grayish shade of dark blue. The color of the background was also slightly modified. Instead of the clean and vivid hue of the previous logo, it became a bit darker and muted.

The lettering was now placed right below the emblem. It read “Correos y Telegraphos.” The glyphs were small and italicized. In all honesty, it was hardly an adequate choice. In comparison with the perfectly legible, minimalist letters seen in the previous version, this was a change for the worse.

2000 – 2018 (Correos)

Correos Logo-2000

The company made a step forward by introducing a more minimalist and legible visual identity. To begin with, the designers removed the yellow background in the primary logo. Also, the name of the brand grew larger and now dominated the design. You wouldn’t need a magnifying glass to see it even at small sizes.

The post horn emblem now played a smaller part and was moved to the upper left-hand corner of the design.

On the downside, the designers seemed to go overboard with decorative elements in the typeface.

2018 – 2019

Correos Logo-2018

Here, the type is already simpler and easier to grasp. Then again, it still has a unique touch due to the unusual link between the “C” and “o.”

The emblem now takes up far more space than in the previous version. The overall style appears more proportional.

2019 – present

Correos Logo

The updated design is in line with the tendency for more minimalist logos. The circles in the crown were removed, while the strokes forming the crown became simpler, straighter. The wordmark disappeared from the primary logo altogether.

The new version was developed by Spanish branding agency Summa.

Colors and font

While the primary logo includes only blue elements, it is often placed over the yellow background in practical use, for instance when seen on Correos pillar boxes.

The type used by the company across various media is the result of the collective efforts of Summa and the Monotype type foundry. It was named Cartero, which means “postman” in translation from Spanish.