Cigna Logo PNG
Cigna is a health-care organization, which was established in 1792 in America and is specialized in medical insurance services. The company operates worldwide and is considered to be one of the national leaders in the health insurance segment.
Meaning and history
The visual identity of Cigna has had a few redesigns throughout the company’s history, and some truly outstanding icons were created for a famous American insurance company.
What is Cigna?
Cigna is the name of one of America’s most reputable medical insurance services providers, which was established at the beginning of the 1970s. The company offers a full range of medical insurance products and operates all over the country, set in millions of people of different age categories.
1982 – 1993
The very first visual identity design for Cigna was fully based on the wordmark. It was a monochrome badge, where the bold white lettering in all capitals was placed on a black horizontal rectangle and underlined with the thin white line. The inscription was executed in a modern sans-serif typeface, with the letters placed close to each other.
1993 – 2011
The redesign of 1994 brought a completely different style and mood to the Cigna visual identity. The new logo was composed of a light gray serif logotype and a bold and tender emblem placed above it. The emblem depicted a white tree of life placed on a calm-blue square background with rounded angles.
The capitalized lettering had its first letter “C” enlarged, which made the whole logo look more professional and confident.
There was also a monochrome version of the Cigna logo, which was usually accompanied by a delicate and cursive “A Business Of Caring” tagline in smooth thin lines.
2011 – Today
In 2011 the Cigna Tree of Life was redrawn in a more modern and delightful manner. It was now composed of a stylized abstract structure, resembling a man with his hands up, and numerous green leaves above him. The title case inscription was written in blue under the image, balancing it and making it even more friendly and welcoming.
Font and color
The neat and bold Cigna logotype is executed in a modern sans-serif typeface with rounded shapes of the letters and fancy angles. The typeface was designed exclusively for the insurance company, though it is based on one of the traditional fonts, like Myriad Pro and Rolphie.
The bright and vivid color palette of the Cigna visual identity is built on green blue and orange shades, placed on a white background. The colors in the logo stand for energy, growth, and success. Blue here represents reliability and protection, while green shows the progressive approach of the company, and orange — its passion and warmth.
