Capital One Logo PNG
Like any financial group Capital One Financial Corporation wants its official emblem to be attractive to consumers and recognizable.
Meaning and history
The American credit-card titan headquartered in Tysons Corner, Virginia, has redesigned its logo more than once since it was established in 1988.
1994 – 2008
The old Capital One logo consisted of just a wordmark with the company’s name. It featured slightly tilted extended sans serif for the word “Capital”, probably custom designed. Flimsy serif font Minion Italic appeared in the word “One” which was also tilted and subscript. The first letters in both words were uppercase, while the rest were lowercase.
2008 – 2016
In 2008, Capital One adopted a new official logo. It was almost the same emblem with the only difference that it had a swoosh arcing from the letter “O” to the left above the wordmark.
The novelty was supposed to become the company’s signature symbol and to attract people. But it so happened that the new Capital One logo, referred to as the boomerang, was criticized. The company followed the trend that ended ten years ago.
2016 – Today
The current version looks pretty much the same. The most notable difference is that the red swoosh has lost the gradient. Due to this, the emblem looks flat now.
Color
The logo is in the company’s official colors. The wordmark is in House Style blue (#003a6f), and the swoosh symbol is in red (#a12830).
What font is the Capital One logo?
The lettering on the primary Capital One logo is set in two different fonts. The first, “Capital” part is set in an extra-bold slanted sans-serif font, which is pretty close to Frutiger Black Italic, or Vilsuve Bold Oblique, but with some modifications. As for the “One”, it is set in a lighter and more elegant cursive typeface, similar to Life a regular Italic, or Frontis Regular Italic.
What is Capital Onesymbol?
The symbol of the Capital One Group is a bright red swoosh, set behind the lettering, and pointing upright. Both the shape and the color of the element represent movement and confidence, and show the company’s progressiveness and reliability.
