BNP Paribas Logo

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BNP Paribas Logo
BNP Paribas is one of the largest French banks, which was established in 2000, but its history traces back to 1848. The company has its subsidiaries in more than 75 countries across the globe and is highly respected worldwide.

Meaning and history

BNP Paribas Logo history


Being in the top15 of the world’s leading banking groups, BNP Paribas features a bright and instantly recognizable visual identity.
The BNP Paribas logo was designed in 2000 after the merger of two companies, BNP and Paribas. The logo is composed of a wordmark and an emblem on its left.
The black wordmark in all capital letters is executed in a custom typeface with strong and smooth lines, where the letters “B” and “R” are opened. It is a stylish and modern inscription, which is balanced by the strict shape of the emblem.
BNP Paribas Logo
The BNP Paribas emblem is a bright green square with four flying stars, drawn in white. It is a symbol of the company’s background — the European Union. It also reflects the dynamic and progressive character of the bank and its individual approach to its clientele.
On the earlier versions of the BNP Paribas logo, there was a bright red underline, which symbolizes passion and energy. But the last redesign brought the company to simplicity and minimalism, which looks sleek and stylish, evoking a sense of power and expertise.