Blackbox is an American company, which was established in 1975. The business is specialized in design, manufacturing, and distribution of IT infrastructure products and solutions, which are available online, though the company’s e-commerce platform.
Meaning and history
The visual identity of the innovative company looks modern and minimalist. Its logo, based on the principle of “the less the better”, his strength and confidence in its core.
The emblem of the retailer depicts a cube, which is standing on one of its angles, creating a rhombus shape. On the previous version of the company’s logo the “box” was colored black and had thin white lines, accenting on the edges. And making it look like a Diamond.
After the redesign, the logo of the platform was modified and simplified and now it boasts only black lettering and black contour of the symbol, placed in a white background.
The monochrome color palette of the visual identity reflects the company’s name and makes the logo look modern and powerful.
Font
The wordmark in all capital letters is executed in a bold geometric sans-serif typeface, which is close to Kommon Grotesk UltraBold. The font boasts thick solid lines and traditional shapes, it looks balanced and confident, evoking a sense of security and responsibility.
Review
The network services provider offers a wide range of connectivity and power solutions available for sale through its online platform. The company serves customers across the globe and has a perfect reputation.
The product catalog of the e-commerce platform includes acoustic cabinets and accessories, various cables, control data systems, along with networking and multimedia tools and accessories and many others.
All the products are possible to browse by application, by technology or by industry, which makes the shopping process pretty easy and convenient.
As for the purchasing and shipping, the company accepts various types of payments and offers flexible delivery options, depending on the customer’s preferences.