Battle.Net Logo

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Battle.Net Logo
Battle.Net is an online platform for gamers, which was created in 1996 by Blizzard. The platform was also launched in iOS and Android application and is considered to be one of the most visited gaming websites.

Meaning and history

Battle.Net Logo history

The Battle.Net logo is based on its mother brand visual identity. Before the last redesign, the platform had its unique recognizable emblem, but Blizzard decided to unite two popular names and show their connection.
The original Battle.Net logo features an abstract swirl-like image composed of several intertwined curved lines. Executed in two shades of blue, it was instantly recognizable all over the globe.
The current Battle.Net logo keeps the original color palette and the overall mood, but nothing else from the old version remains. The logo is composed of a bright blue rectangular frame with its bottom side thickened.

The “Blizzard” lettering is placed inside the frame repeating its color. It is executed in the brand’s iconic typeface, with pointed angles of elongated letter-lines and uneven edges.
The Battle.Net inscription in all capitals is placed on the lower bar of the frame. It is written in a traditional neat sans-serif typeface and featured a dark blue shade, as the logo’s background.
The Battle.Net logo evokes a sense of mystery and creativity. Its color palette gives a lot of space for imagination and represents a confident and powerful company.