Alexa Logo

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Alexa Logo
Alexa is an Amazon product, which functions as a virtual assistant. It was developed in 2014 and today has numerous capabilities, which are available in more than 10 languages. Alexa can control devices, provide basic information and set alarms.

Meaning and history

The Alexa logo is light, fresh and delicate. Composed of a wordmark and an emblem, it looks modern and crispy.
The Amazon Alexa wordmark in all the lowercase letters is executed in a rounded sans-serif typeface with thin elegant lines. The inscription looks smooth and friendly, evoking a sense of loyalty and reliability.
Alexa Logo


The famous Alexa emblem is a solid light blue circle with a white drop on it, resembling a text-cloud. The emblem is bright and meaningful, showing the software’s capability to communicate and listen to commands.
The light blue and white color palette of the Alexa logo reflects the brand’s creativity and innovative approach. It represents a growing and progressive brand, which values its users above all.
The delicate lettering adds a timeless and elegant sense to the logo, making it look professional. The Alexa logo represents the company’s authority and expertise in terms of technologies and innovations.