Alert logic Logo PNG
Alert Logic is the former name of one of the leading products, developed by the HelpSystems security provider, which since 2022 has been known as Fortra. Founded in the early 1980s, the company develops business process automation software, including advanced project and document management solutions. Today, Fortra is one of the world’s leading players in cyber security, serving thousands of customers worldwide.
Meaning and History
One of the developers of the logo in the interview said that the original idea was presented to them by the computer game Xonix, the essence of which was to maximally limit the space in which the ball moved freely. In later versions of the game, the ball was also required to be protected from the tiny playfields of the toothballs running around the perimeter. It is the protection of client information that the developers who played this game as a child began to work.
What is Alert Logic?
Alert Logic is the name of an online platform, which helps to minimize the risk of network attacks, and identify and investigate the threats in websites and mobile apps. The IT security solutions provider was established in 2002 in Texas, and today helps millions of users across the globe in strengthening their online protection.
2002 – 2012
The Alert Logic logo, designed in 2002, featured a combination of a sleek futuristic emblem and a lightweight stable lettering, executed in a black and blue color palette. The emblem of the book product depicted a stylized letter “A” made of two drop-line bars and a solid blue dot between them, while the inscription was set in the same shade of blue, in a geometric sans-serif typeface.
2012 – 2020
The redesign of 2012 has kept the original idea of the Alert Logic brand, year switched the color palette to dark gray and orange and brought some changes to the style of the lettering. The new wordmark was set in two colors and gained some distance between the two parts. This version stayed active for eight years.
2020 – 2022
The new version of the Alert Logic visual identity saw the light in 2020. Fully based on the two previous badges, this one was executed in navy blue and orange, where the bright color was used for the dot in the stylized “A” emblem and the clean distinctive “O” in the uppercase sans-serif “Logic” wordmark.
2022 – Today
The Alert Logic product was rebranded as Fortra in 2022, and the logo was completely changed in the same year. Now it is a stylized uppercase lettering in a bright and light shade of blue, written in a geometric font with the “A” drawn as a triangular contour.
Symbol
The Alert Logic symbol became a confident and stylish protection embodied in the stylized “A” (the first letter of the alphabet). However, there is also a version about the presence of a solar symbol in this logo (according to this version the orange circle is the sun, and the dark gray elements are clouds, Cloud).
Emblem
The emblem of Alert Logic was the stylized letter “A”. It consists of three separate parts: an orange circle, a drop-shaped dark gray element on the right and a dumbbell-like dark gray element on the right.
Font
A simple font with two colors and without excessive styling gives the logo a little conservatism, and at the same time emphasizes openness to unexpected solutions.
Color
The main colors of the Alert Logic logo are dark gray and orange. This original combination was intended to attract the potential customer’s attention to the logo, and at the same time to reduce the probability of rejection (which would be more than likely if aggressive red were involved). After all, the main task of the brand is to ensure security and protection.
